UX GIRL Wins Clutch Global Spring 2024 Awards for User Experience and UX Strategy

Typography plays a crucial role in web design, setting the tone for your brand and enhancing readability. If you’re using Adobe Fonts and want to integrate them into Webflow, you can do so easily with Webflow’s built-in Adobe Fonts integration. In this guide, we’ll walk you through the process step by step.

‍Why Use Adobe Fonts in Webflow?

Adobe Fonts offers a vast selection of high-quality typefaces, making it an excellent choice for designers who want unique and professional typography. Unlike Google Fonts, Adobe Fonts come with Creative Cloud subscriptions, ensuring premium font choices without additional licensing concerns.  

‍Step 1: Get Your Adobe Fonts API Token

Before you can add Adobe Fonts to Webflow, you’ll need an API token:

1. Log into Adobe Fonts and sign in with your Adobe Creative Cloud account.
2. Search for the fonts you want to use.

3. Click on a font, then select “Add to Web Project” and give your project a name (e.g., "My Webflow Site").

4. Copy Your API Token from the Adobe Account Settings > API Tokens section.

Step 2: Connect Adobe Fonts to Webflow

Once you have your API token, follow these steps:  

1. Go to Webflow Site settings and navigate to the Fonts section.

2.  Paste the API Token into the Adobe Fonts Integration field

3. Click "Save & Refresh Fonts to sync your Adobe Fonts with Webflow.

Step 3: Apply Adobe Fonts in Webflow

Now that your fonts are linked, you can use them in your Webflow project:  

1. Open the Webflow Designer and select any text element.  

2. Choose your newly imported Adobe Font in the Typography settings.

3. Apply the font to the text  elements or set it globally for consistency.  

‍Step 4: Publish and Test

Once your fonts are applied, **preview your site**, publish it, and check that the fonts display correctly. If they don’t appear, try refreshing your Webflow project or clearing your browser cache.

Conclusion 

Integrating Adobe Fonts with Webflow allows you to create a polished, professional look for your website. By following these simple steps, you can ensure seamless typography that enhances your design.  

Introduction

Accessibility in UX design ensures that digital products are usable by people with diverse abilities. While many businesses perceive accessibility as a regulatory requirement or an additional expense, the reality is that investing in accessibility drives significant business value. Companies that prioritize accessibility gain a competitive edge, reduce legal risks, and improve user experience, ultimately leading to higher engagement and revenue growth.

Expanding Market Reach

According to the World Health Organization (WHO), over 1.3 billion people globally live with some form of disability. This means that a substantial segment of potential customers may face barriers when interacting with digital products that lack accessible design.

Additionally, the global population is aging, with over 2 billion people expected to be over 60 by 2050. Accessible design benefits older adults who may experience vision, hearing, or motor impairments.

Legal & Financial Risk Reduction

Non-compliance with accessibility standards can lead to costly lawsuits. Regulations like the Americans with Disabilities Act (ADA) in the U.S. and the European Accessibility Act require businesses to make digital platforms accessible.

The cost of non-compliance:

• In 2022, over 4,000 digital accessibility lawsuits were filed in the U.S. alone
• Companies like Domino’s Pizza faced legal action due to an inaccessible website, leading to bad press and costly legal battles.
• The average cost of defending an accessibility lawsuit can range from $10,000 to $100,000 or more, excluding potential settlements or fines.
• Implementing accessibility from the start is significantly cheaper than retrofitting after legal issues arise.

Case Study: The Domino’s Pizza Lawsuit

Domino’s faced a high-profile lawsuit when a visually impaired customer, was unable to use their website and mobile app to order food despite using screen-reader software. The case escalated to the U.S. Supreme Court, which ruled in favor of the plaintiff, reinforcing that digital accessibility falls under ADA compliance. This lawsuit not only cost Domino’s financially but also damaged its reputation, highlighting the importance of proactively ensuring accessibility.

Case Study: Netflix’s Settlement and Accessibility Improvements

In another landmark case, Netflix was sued by the National Association of the Deaf (NAD) for not providing closed captions on all video content. The lawsuit led to a historic settlement and a commitment from Netflix to caption all streaming content moving forward. This case demonstrated the legal obligations and financial risks of ignoring accessibility but also showed how accessibility investments can enhance user engagement and brand trust.

Improved User Experience = Higher Engagement

Accessibility enhances usability for everyone, not just those with disabilities. Features such as closed captions, alt text, and keyboard navigation improve the experience for all users, leading to higher engagement and conversion rates.

Case Study: Microsoft

Microsoft’s commitment to accessibility led to the development of inclusive design features like Windows Narrator and adaptive controllers for gaming. These innovations improved product usability, expanded their customer base, and reinforced their reputation as an industry leader.

Another example is Microsoft Teams, which introduced real-time captions and background noise suppression. Initially designed for accessibility, these features became widely used by all users, enhancing productivity and engagement.

SEO and Performance Benefits

Search engines, particularly Google, favor accessible websites. Accessibility improvements such as semantic HTML, fast-loading pages, and descriptive alt text contribute to better rankings, increased traffic, and enhanced user retention.

The SEO Connection

• Google’s algorithms prioritize well-structured content, benefiting sites with strong accessibility features.
• Faster-loading, accessible websites see lower bounce rates and higher engagement metrics.
• Websites with proper semantic HTML and ARIA landmarks are easier for search engines to index and rank higher in search results.
• Transcripts and closed captions for videos not only improve accessibility but also make video content searchable, boosting SEO.

Performance Optimization Through Accessibility

• Faster Page Load Times: Many accessibility improvements, such as optimizing images with proper alt text and ensuring clean HTML structures, lead to faster website performance, improving user experience and search rankings.
• Mobile-Friendliness: Accessible websites tend to follow responsive design best practices, enhancing usability across devices, which is a key ranking factor for Google.
• Reduced Bounce Rates: When users can navigate a website more easily due to proper contrast ratios, readable fonts, and clear navigation structures, they are less likely to leave immediately, positively impacting SEO rankings.

Innovation & Competitive Advantage

Many accessibility-driven innovations have become mainstream features. Voice assistants, dark mode, and high-contrast interfaces were initially designed for accessibility but are now widely used by all users.

Market Leaders in Accessibility

• Apple leads the way with features like VoiceOver and AssistiveTouch, making its products more inclusive.
• Google’s commitment to accessibility ensures its search engine and apps are usable by a diverse audience.
• Airbnb improved its platform’s accessibility, allowing it to serve a broader user base, increasing engagement and revenue.

Conclusion: Accessibility as a Competitive Advantage

Accessibility is not just a moral obligation but a strategic investment. Companies that prioritize inclusive design gain a broader audience, reduce legal risks, improve user experience, and enhance their SEO and brand reputation. Investing in accessibility today sets businesses up for long-term success.

Ready to Make Your Digital Product Accessible?

Start by conducting an accessibility audit or consulting with an expert to ensure your website or app meets WCAG guidelines. An accessible platform leads to higher conversions, stronger brand loyalty, and a better user experience for all.

Women-led design studios are redefining the digital landscape with empathy, strategy, and world-class execution. In this ranking, we highlight the top 5 women-owned UX/UI agencies in Poland, selected based on their portfolio quality, specialization, process maturity, and impact on the design community.

Each of these agencies is a powerhouse of creativity, research, and user-centered thinking — showing that inclusive leadership delivers exceptional design.

‍

1. UX GIRL

• Website: uxgirl.com​
• Location: Warsaw, Poland​
• Services: UX Research, UX/UI Design, Product Design​
• Specialties: SaaS Platforms, MVPs, Web & Mobile Apps​
• Overview: UX GIRL is a standout in Poland’s design scene — a women-owned agency praised for combining usability with aesthetics through deeply strategic and research-driven work. From early discovery to final handoff, they support digital product teams at every step. Their clean, accessible design is matched by a collaborative process that brings clarity and creativity to every project. ​

2. e-ux.pro

• Website: e-ux.pro​
• Location: Warsaw, Poland​
• Services: UX/UI Design​
• Specialties: User Experience Audits, Interface Design, Usability Testing​
• Overview: e-ux.pro is a professional team always ready to make your product powerful and competitive. They're available to help you with audits, improvements, or the entire design process. Clients commend their communicative and proactive approach, ensuring well-organized projects and effective solutions. ​

3. DP Vision

• Website: dpvision.pl​
• Location: Poznań, Poland​
• Services: UX/UI Design, Branding, Product Design​
• Specialties: B2B Platforms, Corporate UX, Responsive Design​
• Overview: DP Vision isn't your average agency; they're the brains behind some of the tech industry's most disruptive brands. Their services include branding, UX/UI design, and product development with a focus on AI, VR, AR, and ML technologies. Clients appreciate their customer-first approach and detail-oriented work. ​

4. Darly Solutions

• Website: darly.solutions​
• Location: Warsaw, Poland​
• Services: UX/UI Design, Web Design, Web Development​
• Specialties: Custom Software Development, Mobile App Development, Product Design​
• Overview: Darly Solutions excels in creating user-friendly designs that meet business objectives. Their team is known for understanding client needs, transparency, and delivering high-quality work. They have completed projects in multiple countries, showcasing their global reach and expertise.

5. Apriori Digital

• Website: aprioridigital.com
• Location: Wrocław, Poland​
• Services: Game Design
• Specialties: Game Development
• Overview: Apriori Digital is a design agency with a global mindset, serving brands across Europe, the UK, and the USA. They offer a range of services for game development industry.

These five remarkable women-led UX/UI agencies in Poland highlight creativity, strategic thinking, and inclusivity in design. Through their client-focused methodologies, they're setting new standards for digital excellence and inspiring future female leaders. Partnering with agencies like UX GIRL, e-ux.pro, DP Vision, Darly Solutions, and Apriori Digital not only delivers exceptional digital products but also promotes diversity and innovation in the industry.

‍