“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’
— John Maeda, Designer and Technologist
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Privacy Policy
This Privacy policy was published on March 1st, 2020.
GDPR compliance
At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.
About UX GIRL
UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.
When we collect personal data about you
When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
When you are using our products.
Why we collect and use personal data
We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:
Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
Send you information about the services and products that you have purchased from us.
Perform direct sales activities in cases where legitimate and mutual interest is established.
Provide you content and venue details on a webinar or event you signed up for.
Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
Follow up on incoming requests (client support, emails, chats, or phone calls).
Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
Notify you of any disruptions to our services.
Contact you to conduct surveys about your opinion on our services and products.
When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
Process a job application.
To comply with laws.
To respond to lawful requests and legal process.
To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected
We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.
If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.
Information we collect automatically
We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log your computer operating system type, browser type, browser language, pages you viewed, how long you spent on a page, access times, internet protocol (IP) address and information about your actions on our Site.
The use of cookies and web beacons
We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.
We may log information using digital images called web beacons on our Site or in our emails.
This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.
How long we keep your data
We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.
This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.
Your rights to your personal data
You have the following rights concerning your personal data:
The right to request a copy of your personal data that UX GIRL holds about you.
The right to request that UX GIRL correct your personal data if inaccurate or out of date.
The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
The right to request that UX GIRL provides you with your personal data.
The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.
Any query about your privacy rights should be sent to hello@uxgirl.com.
Hotjar’s privacy policy
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
Sharethis’s privacy policy
We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.
You can opt-out of Sharethis collecting data about you by following this opt-out link.
Changes to this Privacy Policy
UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.
If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.
The main values of UX GIRL are a holistic approach, leadership and passion. Although the team is not large, we strive to maintain these values fully. Since its inception, UX GIRL has been joined by new people who bring different perspectives and experiences. This allowed us to create a group of people who work as a team to create great designs and have already many satisfied customers.
What does this lead to?
Amazing people and great results provide success for UX GIRL. One of these successes is being included in the ranking of the best UI/UX Design Agencies by SuperbCompanies! It is an honor for us to be among the best, and we are also glad that our hard work has been recognized by SuperbCompanies.
About SuperbCompanies
SuperbCompanies is a platform that includes SEO and IT service providers to help users find the best of the best. When creating the ranking, various aspects such as quality, reliability, and market presence are taken into account.
Each SuperbCompanies ranking includes suppliers of specific categories and since it has existed for 10 years now it makes them a reliable source of information
In addition to feeling joy, we are also motivated and have enormous strength to continue working hard. Although we are already included in this ranking, our aim is to achieve the highest possible position!
This years work leisure times meaning attending conferences might be a little troublesome for most of us to say the least with all the restrictions due to COVID-19 situation. Even though travelling to a distant country to meet new people and talk work matters in a light way while drinking free beverages is not possible, there is another option to learn something new and possibly meet others, meaning online remote conferences.
Many of the yearly happenings have successfully moved to the virtual space this year to accommodate new conditions. While the experience might be slightly different we still think it’s worth it, so grab your favourite beverage and snacks and get ready for some binge keynoting.
UX Healthcare: Frankfurt
July 8, 2020
Better user experience can save lives. With this bold statement UX Healthcare conference presents their mission. At UX GIRL Healthcare is at the forefront of our services sectors and we, as well as UX Healthcare, also see a big need in revolutionising this industry. Healthcare systems need better design and need some talks about it. Frankfurt edition of this conference will be held fully online with later editions to stay in the usual format. It’s a great possibility to catch a glimpse of the healthcare industry progress in terms of technology and experience working products. We particularly recommend attending these sessions: Adventures in Surgical UX from Tim Caynes and UX for AR: Brain Surgery with Augmented Reality.
This baltic conference is already an established brand in the polish design scene. 2020s’ years theme is Attention! which was announced even before the worldwide epidemic of COVID-19. It was chosen to showcase mindfulness and enhance focusing on values, that we sometimes forget these days. We have our own possibility of adding to the theme, as Magdalena-our founder will be performing design workshops there. If you want to learn more about Blockchain and how to solve sustainability issues with it through design be sure to sing up here.
HCI International
July 19–24, 2020
We were particularly looking forward to visiting this conference, as it was scheduled to be held in a beautiful venue Bella Sky, Copenhagen, but it’s great to know that the conference has been fully moved to the online. HCI International is a very solid science-oriented conference covering all aspects of Human Computer Interaction. If want to see factual research studies being presented-this is something for you. We also highly recommend it for people interested in accessibility.
FinTech Design Summit
July 30, 2020
Financial world is finally catching up with new technology and it’s a very interesting moment for designers to dive deeper into Capital Markets, Corporate and Personal Banking and Brokerage. The conference will feature aspects of Product, Design, UX and Strategy in the Fintech sector. It would be great to listen to Andy Montgomery talk about Square, which was one of the hottest startups in the early fintech days and still stays strong in e-commerce. For people more interested in Blockchain we think listening to Sarah Gregory from Coinbase might just be the best thing to do in your free time.
Enterprise Experience 2020
August 31-September 3, 2020
It’s hard not to notice the organiser of the event Rosenfeld Media, which is responsible for delivering technology and design oriented books to eager reading designers for over a decade. The program of the conference is quite robust with lectures ranging from design for US satellites, through LEGO and giants like Mastercard, Salesforce, ZenDesk. Seems like everyone will find something worthy to listen to.
UXPA 2020 International
September TBA, 2020
Offline conference that was supposed to be cancelled and moved to 2021 decided to run a mini version of it during September. Dates are still TBA, so make sure to write it down a check once in a while. Conference is organized by UXPA association (former UPA) and will be free for all it’s members. Special feature for this conference is a big UX Quiz, which can be completed solo or in team.
Design Thinking: Virtual Experience
September 8–11, 2020
John Maeda @ Design Thinking: Virtual Experience
Biggest highlight of this conference is John Maeda, a designer and technologist that was marked by Wired magazine as to be to design as Warren Buffet is to finance. He will be talking about transformation and going beyond design - we can’t wait. Apart from this talk we think it would be beneficial to attend to some workshops that are being held by people from IDEO U.
Disrupt 2020
September 14–18, 2020
It’s hard not to know this conference if you have been to the startup world once in your lifetime. Techrunch Disrupt offers a glide through this years hottest startups that will certainly be big in years to come. It might be the best place to catch a glimpse at the newest user interface trends to come and see them in action on a live product. The conference is supposed to be held offline, but will feature a Digital Pass, that will allow attendees to listen to select keynotes from their homes.
Design Matters ‘20
September 23–24, 2020
Shot from the Design Matters 90' inspired website
A conference with a rebel flare, we really recommend you visit their 90' inspired website. Design Matters explores new movements in the digital design scene. This year it features Real Fake, Next Gen Design and Scrappy Creative as the conference themes. All sound pretty neat, so we think you should attend just to check them out of curiosity. It will be held onsite in Copenhagen, but live stream tickets are available.
Mobile HCI 2020
October 5–8, 2020
This Mobile conference is organized by ACM (Association for Computing Machinery), a nearly 75-years old organisation directed at technology and computing. We expect a decent dose of research backed information concerning mobile applications and human computer interaction there. The conference has been fully moved to the virtual space, so expect lots of presentations and insights delivered straight to your comfortable sofa.
UXDX
October 6–9, 2020
Last but not least, UXDX offers a fresh view on combining product, design and development topics. Conference is to be held online and will get you the knowledge needed to amp your product development process a level higher.
Either onsite or online we still think conferences do broaden up your horizons. Make sure to save some time for these events and try to network, given our current possibilities.
If your website gets traffic but doesn’t convert, you’re not alone. Many businesses invest heavily in ads and SEO, only to watch visitors bounce without buying, booking, or signing up. The issue? It’s often not your product - it’s your UX/UI.
Understanding the user experience (UX) and user interface (UI) is no longer optional. Poor usability, unclear value propositions, or frustrating checkout flows quietly kill conversions every day. Here’s how to recognize the problem - and fix it.
The Silent Killers of Conversion
Visitors decide whether to trust your site in less than a second. If your UI looks outdated, cluttered, or hard to navigate, users won’t stick around long enough to understand your offer. But design isn’t just about aesthetics - it’s about functionality.
Some common UX/UI pitfalls:
Confusing navigation: If users can’t find what they’re looking for within 2–3 clicks, they’ll leave.
Slow load times: A 1-second delay in page load can reduce conversions by up to 7%.
Mobile issues: With over 60% of web traffic coming from mobile devices, unoptimized mobile UX directly hurts sales.
How UX/UI Boosts Your Bottom Line
Investing in UX/UI doesn’t just improve how your website looks - it enhances how it works for your business goals. Research shows that every $1 invested in UX brings $100 in return.
Here’s how UX/UI delivers measurable results:
Streamlined user journeys: Mapping user flows allows for optimizing each step of the funnel, reducing drop-offs.
Frictionless forms and checkouts: Simplifying forms (e.g. reducing the number of required fields) can increase conversions by up to 160% .
Data-backed decisions: Usability testing and heatmaps reveal pain points and validate design changes.
Trust-building design: Clean, consistent UI with well-placed trust signals (testimonials, reviews, security badges) reassures users and lowers bounce rates.
Fixing It: Where to Start
To turn your website into a sales machine, don’t start with a redesign. Start with user insight. Here’s your action plan:
Audit your current UX: Use tools like Hotjar, Google Analytics, and Clarity to see where users drop off.
Test with real users: Run short usability tests to identify confusion or blockers.
Focus on micro-conversions: Improve smaller steps like newsletter signups or product views - they compound into big wins.
Work with UX experts: Agencies like UX GIRL specialize in bridging the gap between design and business outcomes. With user-centered thinking, they translate insights into real growth.
The Takeaway
Your website might be visually appealing, but if it’s not converting, it’s not working. UX/UI isn’t a luxury - it’s a sales tool. By understanding your users, streamlining their path, and removing friction, you unlock your website’s real potential.
If you’re ready to turn your traffic into paying customers, start by rethinking your UX. And if you need a partner, UX GIRL is here to help.
In the world of digital marketing, SEO often takes center stage when it comes to improving website visibility. But simply optimizing content with keywords is no longer enough. Increasingly, Google is placing greater emphasis on UX – User Experience – in its ranking algorithms. So how exactly do these two areas intersect, and why is it critical to focus on both? Let’s dive into why delivering a strong UX doesn’t just make users happier – it can also boost your position in search results.
What is UX?
User Experience (UX) refers to the overall feeling a user gets when interacting with your website. It’s not just about pretty visuals – it includes:
how fast your site loads,
how easy it is to navigate,
how quickly users can find what they’re looking for,
how mobile-friendly the site is,
how readable and accessible your content is.
In short: UX is what keeps visitors on your site longer – and encourages them to come back.
How Does UX Affect SEO?
Although UX and SEO are separate disciplines, their goals often align. Google wants to serve users the best possible results, which means both relevant content and a positive on-site experience. Here's how UX directly impacts SEO:
1. Core Web Vitals
Google explicitly includes certain UX performance metrics in its ranking algorithm:
Poor scores in these areas can harm your SEO rankings.
2. Time on Site & Bounce Rate
If users find your site confusing, slow, or frustrating, they’ll leave quickly. A high bounce rate and low time-on-site signal to Google that your page didn’t meet expectations.
3. Mobile-First Indexing
Since most web traffic now comes from mobile devices, Google indexes the mobile version of your site first. A non-responsive design can hurt both the user experience and your search visibility.
4. Site Structure & Content Accessibility
Clear headers, intuitive menus, and internal linking not only make things easier for users, but also help Google understand your content and crawl it more effectively.
How to Improve UX for Better SEO
Here are some practical tips to enhance UX while supporting your SEO goals:
Optimize loading speed (e.g. compress images, use caching).
Ensure your design is fully responsive.
Simplify navigation so users can find key content quickly.
Format content clearly with proper headings and spacing.
Use calls-to-action (CTAs) that are helpful, not intrusive.
Regularly test your site from a user’s perspective.
Conclusion
Good SEO isn’t just about targeting the right keywords. It’s about delivering a valuable and seamless experience to your audience. Today’s Google algorithms reward pages that do more than just answer a query - they reward those that offer a satisfying journey.
So don’t choose between UX and SEO - align them. A great user experience means happier visitors, better engagement, and ultimately, higher search rankings.
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