“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist

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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you

When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
When you are using our products.

Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
Send you information about the services and products that you have purchased from us.
Perform direct sales activities in cases where legitimate and mutual interest is established.
Provide you content and venue details on a webinar or event you signed up for.
Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
Follow up on incoming requests (client support, emails, chats, or phone calls).
Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
Notify you of any disruptions to our services.
Contact you to conduct surveys about your opinion on our services and products.
When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
Process a job application.
To comply with laws.
To respond to lawful requests and legal process.
To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
In an emergency. Includes protecting the safety of our employees, our customers, or any person.

Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

The right to request a copy of your personal data that UX GIRL holds about you.
The right to request that UX GIRL correct your personal data if inaccurate or out of date.
The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
The right to request that UX GIRL provides you with your personal data.
The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

Press Office

OpenAI DevDay 2025: What It Means for Business, Technology, and UX

October 8, 2025

•

WSTAW

Marta

Office Assistant

Is AI becoming the new operating system for digital products? After OpenAI DevDay 2025, many tech leaders would say yes. This year’s announcements go far beyond model upgrades — they offer tools that could fundamentally change how companies design, build, and monetize experiences.

At UX GIRL, we’ve analyzed the most important updates and their real impact on product teams, UX designers, and business owners.

Key Announcements You Should Know

1. ChatGPT Apps (SDK preview)
Developers can now build and distribute apps directly inside ChatGPT, using a new SDK that enables more interactive and personalized experiences. This opens up a new layer of lightweight front-end experiences without building a full UI.

2. AgentKit — AI Production Agents
AgentKit helps teams build autonomous AI agents capable of completing tasks end-to-end. Think onboarding assistants, support bots, or even product recommendation engines.

3. GPT‑5 Pro and mini models
The new GPT‑5 Pro brings higher accuracy in complex scenarios. Meanwhile, lightweight versions of image and voice models (e.g., gpt-realtime-mini) reduce operational costs by up to 80%.

4. Sora 2 via API
Sora 2 introduces text-to-video generation capabilities via API, a game-changer for education, content creation, and personalized storytelling.

5. Codex — Expanded Integrations
Slack, SDK, and enterprise-grade governance tools make Codex even more practical for building collaborative, AI-powered productivity tools.

What It Means for Product, UX, and Tech Leaders

OpenAI’s DevDay updates are more than just developer features — they’re designed for real product impact. Here's why it matters:

ChatGPT Apps could act as alternative user interfaces for your product — fast to deploy, low maintenance.
AI agents allow teams to automate high-touch tasks with natural language interfaces.
Mini models lower the barrier to experimenting with AI at scale, without unpredictable infrastructure costs.

For UX teams, this means designing interactions between people and autonomous systems — where clarity, trust, and fallback mechanisms are critical.

Two Lists That Matter: Watchouts and Quick Wins

Top 5 Risks to Consider:

Cost management — poorly scoped AI use can lead to soaring API bills.
Compliance & safety — you’ll need moderation systems for AI-generated content.
Unpredictable UX — AI outputs must feel consistent and transparent to users.
AI skill gaps — many teams lack the cross-functional know-how to build responsibly.
No validation pipelines — AI decisions still need testing like any other feature.

Quick Wins You Can Act On Today:

Audit product areas that could benefit from AI-powered assistance or automation.
Launch a small experiment using AgentKit — for example, a product suggestion agent.
Run usability tests for AI-based flows to ensure user comprehension and trust.
Bring UX, product, and AI engineers together into AI-focused sprints.

Final Thoughts: AI Is No Longer Just an Add-On

OpenAI DevDay 2025 marks a shift — we’re moving from playful experiments to strategic deployments. Businesses that treat AI as a core product function, not a gimmick, will lead the next wave of user experience innovation.

At UX GIRL, we help clients identify high-impact AI use cases, prototype responsibly, and test with real users. Whether you're in fintech, education, health, or e-commerce — this is the moment to think AI-first, user-always.

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Check out our other

articles

Research & Insights

5 min

Top UI/UX Design Agencies in Poland

Poland has emerged as one of Europe’s leading hubs for digital design, offering some of the most talented and creative UI/UX agencies in the region. Known for their innovation, user-centric approach, and technical expertise, Polish agencies are helping businesses worldwide build outstanding digital products. From sleek mobile apps to seamless web interfaces, these agencies combine design and functionality to deliver exceptional user experiences.

If you're looking for a reliable partner to bring your vision to life, these Top 5 UI/UX Design Agencies in Poland are ready to create solutions that resonate with your users and drive measurable results. We share the list of the best UX/UI agencies in Poland, that will quickly help you find the best UX/UI partner.

1. UX GIRL

UX GIRL is a creative UI/UX design agency headquartered in Warszawa. They are known for delivering intuitive and user-friendly digital experiences that solve real-world problems. UX GIRL is celebrated for its human-centered approach, leveraging user research, testing, and prototyping to ensure products align with user needs. Great pick for complex projects and bigger platforms.

Headquarters: Warsaw, Poland
Core Services: UX/UI Design, Web & Mobile Design, Usability Testing, User Research
Awards: Global Top 3 Women Owned Agency, Success Written in Lipstick Businesswoman of the Year Finalist, Recognized by Clutch as a Top UX Agency in Poland
Clients: FinTech companies and startups, Greentech startups, AdTech & MarTech businesses
Specialization: Complex platforms, web apps and mobile apps that streamline business processes, automate tasks and improve user satisfaction and conversion rates.

2. Hype4

Hype4 is a Warsaw-based design agency that focuses exclusively on user experience and user interface design. They specialize in creating clean, functional, and aesthetically pleasing designs that prioritize usability. Hype4’s team has earned recognition for their innovative approach, making them a go-to partner for fintech companies and startups alike.

Headquarters: Warsaw, Poland
Core Services: UX/UI Design, Web & Mobile Design, Usability Testing
Awards: Winner of Awwwards, CSS Design Awards
Clients: Startups, fintech companies, health tech businesses
Specialization: Digital product design with an emphasis on simplicity and usability, particularly for mobile and fintech applications.

3. The Rectangles

The Rectangles is a Kraków-based design studio that specializes in data-driven UX/UI design. Their expertise lies in usability, simplicity, and accessibility, ensuring that products are intuitive and enjoyable to use. The Rectangles have worked on numerous projects across SaaS and fintech, making them experts in improving digital platforms.

Headquarters: Kraków, Poland
Core Services: UX/UI Design, Prototyping, UX Audits
Awards: UX Design Awards Nominee, CSS Winner
Clients: SaaS platforms, fintech companies, early-stage startups
Specialization: Data-driven design solutions for SaaS and complex web applications, focusing on usability and clarity.

4. Tonik

Tonik is a Poznań-based agency that delivers outstanding user experience and user interface design. Known for their attention to detail, Tonik helps startups and tech companies create visually striking digital products that align with their brand values and business goals.

Headquarters: Poznań, Poland
Core Services: UX/UI Design, Design Systems, Branding
Awards: Featured on Behance, Clutch Top B2B Companies
Clients: Tech startups, SaaS companies, eCommerce platforms
Specialization: Design systems, UX/UI for startups, and highly interactive and functional digital platforms.

5. Efigence

Efigence is a Warsaw-based UX/UI agency known for its focus on the financial and banking sectors. With years of experience in delivering innovative digital solutions, Efigence combines creative design with a strong technical background to create platforms that enhance user engagement and trust.

Headquarters: Warsaw, Poland
Core Services: UX/UI Design, Product Design, Digital Strategy
Awards: Finovate Europe Award, EFMA Innovation Award
Clients: Financial institutions, banks, enterprise platforms
Specialization: Tailored UX/UI design for financial platforms, enhancing user experiences for banking and fintech solutions.

Conclusion

Poland’s UX/UI design market is thriving, with agencies like Hype4, UX GIRL, and Tonik gaining recognition for their award-winning work and expertise in user-centered design. With the addition of Efigence, businesses in fintech and beyond can now access specialized services. Whether you are a startup seeking intuitive app design, a SaaS platform improving usability, or an enterprise developing a design system, look for the top UX/UI design company that meets your needs and budget the best.

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Product Design

5 min

A Flashback to the Future: Y2K Style and Contemporary Interface Design

There are many trends in user interface design. In this article, we'll delve into the resurgence of Y2K style and how it's shaping the digital landscape today, bridging the past and future in design. Explore the exciting world of Y2K design and its impact on contemporary interfaces.

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What is Y2K style?

Y2K style is the aesthetics of user interface design or graphic design. It features a vibrant and bold color palette, with neon greens, electric blues and metallic silvers taking center stage. Geometric shapes dominated Y2K's design, especially those with futuristic edges such as sharp angles and asymmetry. Additionally, elements such as pixelation, glitch effects, and kaleidoscopic patterns frequently appeared, adding a surreal and dreamlike feel to the visuals. The Y2K aesthetic is a combination of optimism and concern that marked the dawn of the digital age and is causing a powerful resurgence in modern interface design.

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Y2K in UI Design

The Y2K aesthetic's resurgence has been particularly striking in the field of user interface design. Designers have enthusiastically embraced the Y2K style's vibrant colors and bold shapes, giving digital interfaces a captivating and futuristic edge.

Y2K-inspired UI designs prominently feature audacious color palettes, often including neon shades and metallic tones. These vibrant colors instantly grab users' attention and create a memorable visual experience.

Geometric shapes, asymmetry, and dynamic patterns are fundamental to Y2K-inspired UI design. Sharp angles and futuristic designs can be seen in buttons, icons, and navigation elements, guiding users through digital spaces with a unique visual language.

Pixelation and glitch effects add a touch of nostalgia and a sense of unpredictability to these interfaces, creating a dreamlike quality. These elements not only engage users but also provide a refreshing departure from conventional, minimalistic designs in the digital landscape.

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Challenges and opportunities of Y2K aesthetics

The resurgence of Y2K aesthetics in contemporary design presents a unique set of challenges and opportunities. One significant challenge lies in finding the right balance between nostalgia and modern functionality. Designers must ensure that Y2K elements enhance the user experience without compromising usability.

Another challenge is avoiding overuse. While Y2K aesthetics can be visually engaging, excessive application can lead to a cluttered and overwhelming interface. Designers need to judiciously incorporate these elements to create a cohesive and user-friendly design.

Opportunities arise from the emotional resonance and nostalgia associated with Y2K aesthetics. Leveraging these elements can create a stronger user-brand connection, evoking positive emotions and memories.

Furthermore, the Y2K resurgence opens doors for experimentation and innovation. Designers can explore new ways to blend Y2K aesthetics with cutting-edge technology, offering users fresh and memorable digital experiences.

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Which Users Can Y2K UI Design Target?

The resurgence of Y2K UI design presents an exciting opportunity to engage a diverse range of users. This aesthetic, with its unique blend of nostalgia and modernity, has the potential to resonate with various audiences. Let's explore which users Y2K UI design can effectively target.

Nostalgia Enthusiasts: Y2K UI design naturally appeals to those who have fond memories of the early 2000s. Users who grew up during that era may be drawn to the design style, as it evokes feelings of nostalgia and sentimentality. This group often seeks a connection to their past and enjoys interfaces that transport them back to the turn of the millennium.

Generation Z: While not firsthand witnesses to the Y2K era, Generation Z has shown a remarkable affinity for the aesthetics of the time. Y2K UI design can tap into their interest in retro and vintage styles, offering a fresh take on a period they may have missed but still find intriguing.

Visual and Creative Professionals: Y2K UI design, with its vibrant colors and bold shapes, often resonates with visual and creative professionals. Graphic designers, artists, and those in the creative industries appreciate the design elements that challenge the status quo and inspire creativity. Y2K UI design can be a source of inspiration for this group.

Brands and Marketers: For businesses and marketers, Y2K UI design offers a distinctive way to capture the attention of users. It's an excellent choice for creating memorable digital experiences, enhancing brand recognition, and standing out in a crowded marketplace. The unique visual language can leave a lasting impression on potential customers.

Tech Enthusiasts: Tech-savvy users who embrace innovation are often intrigued by the fusion of Y2K aesthetics with modern technology. Y2K UI design can offer a unique, cutting-edge user experience that appeals to those who are eager to explore new design trends and digital frontiers.

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Inspiring Websites Made in Y4K Style

While Y2K aesthetics have made a resounding comeback, some designers are already pushing the boundaries into the future, embracing what we can playfully term "Y4K" style. These websites embody the spirit of Y2K design while introducing innovative elements that capture the essence of contemporary design. Let's take a look at a few remarkable examples:

Nexal Studio's website flawlessly blends Y2K aesthetics with futuristic elements. The site features an array of bright, contrasting colors, reminiscent of the early 2000s, combined with smooth animations and modern design techniques.

BC Design celebrates its 10th anniversary with a website that brilliantly incorporates Y2K aesthetics and old game design. The use of gradients and unique layouts adds a futuristic twist, offering an innovative take on the Y2K-inspired design.

Y2K-style digital interface with neon green text ‘Share Prints Win Prizes,’ countdown timer, pixel globe graphic, and glowing futuristic UI elements.

The Flow Ventures takes Y2K design to new heights by combining it with glitch effects and pixelation. The result is a visually striking website that encapsulates the retro-futuristic essence while maintaining user-friendliness.

Chloé Digital's website is an exceptional blend of Y2K aesthetics and contemporary web design. It showcases dynamic shapes, bold typography, and vibrant colors, presenting a unique digital experience that appeals to both nostalgia enthusiasts and modern design aficionados.

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In conclusion, as the design world continues to evolve, Y2K aesthetics remain a timeless source of inspiration. They bridge generations and offer a fascinating glimpse into the future, where past and present collide to create immersive, visually captivating online experiences.

Top 5 Women-Owned UX/UI Agencies in the World – 2025 Ranking

Research & Insights

5 min

Top 5 Women-Owned UX/UI Agencies in the World – 2025 Ranking

Women-led UX/UI agencies are shaping the future of digital experiences with clarity, empathy, and strategic vision. Based on insights from Clutch and verified client reviews, here is the 2025 ranking of the top women-owned UX/UI agencies worldwide.

Each agency on this list excels in combining research, design, and business thinking — helping clients build digital products that users truly love.

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1. DigitalDesign.NYC

https://digitaldesign.nyc

Headquarters: New York, USA
Core Services: UX/UI Design, Branding, Web & Mobile Development
Specialization: Mobile Apps, SaaS, E-commerce
Clients: Tech startups, fashion and beauty brands
Awards: Clutch Top 2 Women-Owned Design Business globally

Founded by Anjelika Kour, DigitalDesign.NYC is known for innovative digital product design. Their portfolio includes brands like Snailz, RAPID Business Cards, and Glam + Go. In 2023, their sub-brand DD.NYC® received an Anthem Award and a Webby nomination for the Ms. Foundation Women of Vision Gala website. Their strength lies in combining visual storytelling with seamless UX.

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2. Slide UX

https://slideux.com

Headquarters: Austin, Texas, USA
Core Services: UX Strategy, User Research, UI/UX Design
Specialization: SaaS Platforms, B2B Applications, Enterprise UX
Clients: Harvard University, RetailMeNot, Charles Schwab
Awards: Clutch Top Women-Owned UX Agency

Slide UX focuses on creating intuitive, high-performance digital experiences backed by deep research. The agency brings together UX strategy and data-driven design to improve engagement and usability. Their work is particularly impactful for high-complexity platforms that require seamless user flows and clear hierarchy.

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3. UX GIRL

https://uxgirl.com

Headquarters: Warsaw, Poland
Core Services: UX Research, UI/UX Design, Product Strategy, Prototyping
Specialization: Web & Mobile Apps, SaaS, Design Systems
Clients: Tech startups, B2B companies across Europe and the US
Awards: Clutch Global Top 3 Women-Owned UI/UX Agencies

UX GIRL is a women-led agency from Poland with a strong focus on research-driven design. Known for their strategic processes and pixel-perfect delivery, UX GIRL works with international clients to create smart, intuitive interfaces that are not just visually engaging but deeply user-centered. With projects across various industries and excellent client feedback, they are a standout in the global design landscape.

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4. Isadora Agency

https://isadoradigitalagency.com

Headquarters: Manhattan Beach, California, USA
Core Services: UX/UI Design, Web Design, Branding
Specialization: E-commerce, Education Platforms, Corporate Sites
Clients: McKinsey & Company, Gartner, Belkin
Awards: Clutch Top Product Designers (Women-Owned)

Isadora Agency crafts dynamic digital experiences for large organizations and high-end brands. Their work integrates creativity with data insights, resulting in websites and platforms that are both visually compelling and performance-optimized. Known for their collaborative process and detailed design systems.

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5. Standard Beagle Studio

https://standardbeagle.com

Headquarters: Austin, Texas, USA
Core Services: UX/UI Design, Software Development, Usability Testing
Specialization: Healthcare, Education, Finance
Clients: Universities, MedTech startups, financial institutions
Awards: Clutch Top Custom Software Development Company (Women-Owned)

Standard Beagle Studio focuses on solving real problems through user research, thoughtful design, and development. Their collaborative approach and attention to detail make them a trusted partner for complex industries like healthcare and education. The team emphasizes usability testing and accessibility as core elements of every project.

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Summary

Women-owned UX/UI agencies are not only contributing to digital innovation — they’re leading it. With strategic design thinking, technical precision, and strong leadership, these agencies are delivering products that balance business goals with user needs.

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Contact us

Privacy Policy

GDPR compliance

About UX GIRL

When we collect personal data about you

Why we collect and use personal data

Type of personal data collected

Information we collect automatically

The use of cookies and web beacons

How long we keep your data

Your rights to your personal data

Hotjar’s privacy policy

Sharethis’s privacy policy

Changes to this Privacy Policy

OpenAI DevDay 2025: What It Means for Business, Technology, and UX

Key Announcements You Should Know

What It Means for Product, UX, and Tech Leaders

Two Lists That Matter: Watchouts and Quick Wins

Final Thoughts: AI Is No Longer Just an Add-On

Check out our other

articles

Top UI/UX Design Agencies in Poland

1. UX GIRL

2. Hype4

3. The Rectangles

4. Tonik

5. Efigence

Conclusion

A Flashback to the Future: Y2K Style and Contemporary Interface Design

What is Y2K style?

Y2K in UI Design

Challenges and opportunities of Y2K aesthetics

Which Users Can Y2K UI Design Target?

Inspiring Websites Made in Y4K Style

Top 5 Women-Owned UX/UI Agencies in the World – 2025 Ranking

1. DigitalDesign.NYC

2. Slide UX

3. UX GIRL

4. Isadora Agency

5. Standard Beagle Studio

Summary

Begin your design adventure now!