Top 5 Women-Owned UX/UI Agencies in Poland – 2025 Ranking

Typography plays a crucial role in web design, setting the tone for your brand and enhancing readability. If you’re using Adobe Fonts and want to integrate them into Webflow, you can do so easily with Webflow’s built-in Adobe Fonts integration. In this guide, we’ll walk you through the process step by step.

‍Why Use Adobe Fonts in Webflow?

Adobe Fonts offers a vast selection of high-quality typefaces, making it an excellent choice for designers who want unique and professional typography. Unlike Google Fonts, Adobe Fonts come with Creative Cloud subscriptions, ensuring premium font choices without additional licensing concerns.  

‍Step 1: Get Your Adobe Fonts API Token

Before you can add Adobe Fonts to Webflow, you’ll need an API token:

1. Log into Adobe Fonts and sign in with your Adobe Creative Cloud account.
2. Search for the fonts you want to use.

3. Click on a font, then select “Add to Web Project” and give your project a name (e.g., "My Webflow Site").

4. Copy Your API Token from the Adobe Account Settings > API Tokens section.

Step 2: Connect Adobe Fonts to Webflow

Once you have your API token, follow these steps:  

1. Go to Webflow Site settings and navigate to the Fonts section.

2.  Paste the API Token into the Adobe Fonts Integration field

3. Click "Save & Refresh Fonts to sync your Adobe Fonts with Webflow.

Step 3: Apply Adobe Fonts in Webflow

Now that your fonts are linked, you can use them in your Webflow project:  

1. Open the Webflow Designer and select any text element.  

2. Choose your newly imported Adobe Font in the Typography settings.

3. Apply the font to the text  elements or set it globally for consistency.  

‍Step 4: Publish and Test

Once your fonts are applied, **preview your site**, publish it, and check that the fonts display correctly. If they don’t appear, try refreshing your Webflow project or clearing your browser cache.

Conclusion 

Integrating Adobe Fonts with Webflow allows you to create a polished, professional look for your website. By following these simple steps, you can ensure seamless typography that enhances your design.  

Introduction

Accessibility in UX design ensures that digital products are usable by people with diverse abilities. While many businesses perceive accessibility as a regulatory requirement or an additional expense, the reality is that investing in accessibility drives significant business value. Companies that prioritize accessibility gain a competitive edge, reduce legal risks, and improve user experience, ultimately leading to higher engagement and revenue growth.

Expanding Market Reach

According to the World Health Organization (WHO), over 1.3 billion people globally live with some form of disability. This means that a substantial segment of potential customers may face barriers when interacting with digital products that lack accessible design.

Additionally, the global population is aging, with over 2 billion people expected to be over 60 by 2050. Accessible design benefits older adults who may experience vision, hearing, or motor impairments.

Legal & Financial Risk Reduction

Non-compliance with accessibility standards can lead to costly lawsuits. Regulations like the Americans with Disabilities Act (ADA) in the U.S. and the European Accessibility Act require businesses to make digital platforms accessible.

The cost of non-compliance:

• In 2022, over 4,000 digital accessibility lawsuits were filed in the U.S. alone
• Companies like Domino’s Pizza faced legal action due to an inaccessible website, leading to bad press and costly legal battles.
• The average cost of defending an accessibility lawsuit can range from $10,000 to $100,000 or more, excluding potential settlements or fines.
• Implementing accessibility from the start is significantly cheaper than retrofitting after legal issues arise.

Case Study: The Domino’s Pizza Lawsuit

Domino’s faced a high-profile lawsuit when a visually impaired customer, was unable to use their website and mobile app to order food despite using screen-reader software. The case escalated to the U.S. Supreme Court, which ruled in favor of the plaintiff, reinforcing that digital accessibility falls under ADA compliance. This lawsuit not only cost Domino’s financially but also damaged its reputation, highlighting the importance of proactively ensuring accessibility.

Case Study: Netflix’s Settlement and Accessibility Improvements

In another landmark case, Netflix was sued by the National Association of the Deaf (NAD) for not providing closed captions on all video content. The lawsuit led to a historic settlement and a commitment from Netflix to caption all streaming content moving forward. This case demonstrated the legal obligations and financial risks of ignoring accessibility but also showed how accessibility investments can enhance user engagement and brand trust.

Improved User Experience = Higher Engagement

Accessibility enhances usability for everyone, not just those with disabilities. Features such as closed captions, alt text, and keyboard navigation improve the experience for all users, leading to higher engagement and conversion rates.

Case Study: Microsoft

Microsoft’s commitment to accessibility led to the development of inclusive design features like Windows Narrator and adaptive controllers for gaming. These innovations improved product usability, expanded their customer base, and reinforced their reputation as an industry leader.

Another example is Microsoft Teams, which introduced real-time captions and background noise suppression. Initially designed for accessibility, these features became widely used by all users, enhancing productivity and engagement.

SEO and Performance Benefits

Search engines, particularly Google, favor accessible websites. Accessibility improvements such as semantic HTML, fast-loading pages, and descriptive alt text contribute to better rankings, increased traffic, and enhanced user retention.

The SEO Connection

• Google’s algorithms prioritize well-structured content, benefiting sites with strong accessibility features.
• Faster-loading, accessible websites see lower bounce rates and higher engagement metrics.
• Websites with proper semantic HTML and ARIA landmarks are easier for search engines to index and rank higher in search results.
• Transcripts and closed captions for videos not only improve accessibility but also make video content searchable, boosting SEO.

Performance Optimization Through Accessibility

• Faster Page Load Times: Many accessibility improvements, such as optimizing images with proper alt text and ensuring clean HTML structures, lead to faster website performance, improving user experience and search rankings.
• Mobile-Friendliness: Accessible websites tend to follow responsive design best practices, enhancing usability across devices, which is a key ranking factor for Google.
• Reduced Bounce Rates: When users can navigate a website more easily due to proper contrast ratios, readable fonts, and clear navigation structures, they are less likely to leave immediately, positively impacting SEO rankings.

Innovation & Competitive Advantage

Many accessibility-driven innovations have become mainstream features. Voice assistants, dark mode, and high-contrast interfaces were initially designed for accessibility but are now widely used by all users.

Market Leaders in Accessibility

• Apple leads the way with features like VoiceOver and AssistiveTouch, making its products more inclusive.
• Google’s commitment to accessibility ensures its search engine and apps are usable by a diverse audience.
• Airbnb improved its platform’s accessibility, allowing it to serve a broader user base, increasing engagement and revenue.

Conclusion: Accessibility as a Competitive Advantage

Accessibility is not just a moral obligation but a strategic investment. Companies that prioritize inclusive design gain a broader audience, reduce legal risks, improve user experience, and enhance their SEO and brand reputation. Investing in accessibility today sets businesses up for long-term success.

Ready to Make Your Digital Product Accessible?

Start by conducting an accessibility audit or consulting with an expert to ensure your website or app meets WCAG guidelines. An accessible platform leads to higher conversions, stronger brand loyalty, and a better user experience for all.

Collaboration between development agencies and designers is crucial for creating modern, functional digital products. Whether it’s websites, mobile apps, or e-commerce systems, design plays a significant role in the success of the final product. Depending on the project's needs and the agency's specifics, there are several models of working with designers. Each has its own pros and cons, which are worth considering before making a decision.

1. In-House Designer

Many developers prefer hiring designers as full-time employees. This form of collaboration ensures a constant presence of UX/UI specialists within the company, facilitating project implementation and communication.

Pros:

• Consistent Collaboration: The designer is always available and engaged in projects from start to finish, which fosters better team integration, a deeper understanding of client needs, and greater control over the entire process.
• Knowledge of Company Specifics: An in-house designer is more familiar with the company culture, processes, and technological preferences, which can lead to faster and more efficient project execution.
• Better Team Synchronization: An in-house designer works closely with the development team, allowing for easier communication and faster problem-solving.

Cons:

• Cost: Hiring a full-time designer comes with additional costs such as salary, benefits, and training, which can be burdensome for smaller companies without a steady flow of projects.
• Limited Variety: A designer working exclusively for one agency may, over time, stop seeking innovative solutions, becoming less attuned to emerging industry trends.

2. Freelancers

Freelancers are independent professionals who offer their services on a project-by-project basis. This is a popular form of collaboration, especially for shorter and more flexible projects.

Pros:

• Flexibility: You can hire a freelancer for a specific project, offering great flexibility. The collaboration can be tailored to current needs without long-term commitments.
• Access to Diverse Talent: Freelancers often work with various clients, allowing them to gain broad experience and stay up to date with new trends.
• Lower Costs: Compared to hiring a full-time designer, working with a freelancer can be more cost-effective, as you only pay for the completed task without needing to cover benefits.

Cons:

• Lack of Availability: Freelancers may be juggling multiple projects at once, leading to delays in communication or task completion.
• More Challenging Communication: Remote collaboration can pose communication challenges, especially if the freelancer operates in a different time zone. This requires good planning and work organization.
• Less Engagement: Freelancers may not be as deeply invested in the project as a full-time designer, which can affect the quality of the work delivered.

3. Outsourcing to a Design Agency

Outsourcing design to an external agency is a popular option, especially for companies that need comprehensive design services on a larger scale. Design agencies can take full responsibility for the visual aspects of a project.

Pros:

• Comprehensive Services: Design agencies typically offer a wide range of services – from UX research, wireframes, to final mockups and prototypes, allowing for high-quality project execution.
• Experts in the Field: Specialized design agencies employ top-tier professionals who stay updated on trends and technologies, translating into high-quality projects.
• Project Management: In outsourcing, the design agency manages the entire project process, which can relieve the development agency and allow it to focus on programming.

Cons:

• Higher Costs: Working with an external design agency can be expensive, especially for small companies. Design agencies often charge higher rates for their services.
• Less Control: External agencies work independently, which may limit the ability to closely monitor the project. Communication issues can affect the alignment of the final result with the client’s expectations.
• Longer Response Times: External agencies may have different priorities or workloads, potentially leading to project delays.

4. Hybrid Collaboration

The hybrid model combines different forms of collaboration, such as a development agency employing a designer part-time while hiring freelancers or design agencies for larger projects.

Pros:

• Flexibility and Availability: It allows for adjusting design resources according to the current needs. For more complex projects, additional freelancers or design agencies can be brought in.
• Cost Optimization: The agency can manage costs effectively by combining steady collaboration with flexible contracts. There’s no need to maintain a large full-time design team.
• Access to a Wide Range of Talent: Collaborating with freelancers and external agencies provides access to different specialists depending on the project’s needs.

Cons:

• Team Management: The hybrid model can be more challenging to manage, especially when working with multiple people simultaneously. This requires good organization and communication skills.
• Varying Quality: Working with multiple designers can lead to inconsistencies in the projects. Each designer may have a different working style, which can affect the final visual outcome.

Conclusion

Choosing the right model for collaborating with designers depends on several factors, such as the size of the agency, the number of projects, the budget, and the nature of the work. Each of the above models has its advantages and disadvantages, which should be carefully considered before making a decision. The key is to match the form of collaboration with current needs and business goals to achieve the best results.