“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’
— John Maeda, Designer and Technologist
Contact us
Please tell us a bit about your project idea and we’ll get back to you as soon as possible.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Privacy Policy
This Privacy policy was published on March 1st, 2020.
GDPR compliance
At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.
About UX GIRL
UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.
When we collect personal data about you
When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
When you are using our products.
Why we collect and use personal data
We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:
Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
Send you information about the services and products that you have purchased from us.
Perform direct sales activities in cases where legitimate and mutual interest is established.
Provide you content and venue details on a webinar or event you signed up for.
Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
Follow up on incoming requests (client support, emails, chats, or phone calls).
Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
Notify you of any disruptions to our services.
Contact you to conduct surveys about your opinion on our services and products.
When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
Process a job application.
To comply with laws.
To respond to lawful requests and legal process.
To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected
We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.
If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.
Information we collect automatically
We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log your computer operating system type, browser type, browser language, pages you viewed, how long you spent on a page, access times, internet protocol (IP) address and information about your actions on our Site.
The use of cookies and web beacons
We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.
We may log information using digital images called web beacons on our Site or in our emails.
This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.
How long we keep your data
We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.
This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.
Your rights to your personal data
You have the following rights concerning your personal data:
The right to request a copy of your personal data that UX GIRL holds about you.
The right to request that UX GIRL correct your personal data if inaccurate or out of date.
The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
The right to request that UX GIRL provides you with your personal data.
The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.
Any query about your privacy rights should be sent to hello@uxgirl.com.
Hotjar’s privacy policy
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
Sharethis’s privacy policy
We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.
You can opt-out of Sharethis collecting data about you by following this opt-out link.
Changes to this Privacy Policy
UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.
If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.
On May 15-16, 2024, the NextBlock Expo (NBX), the largest blockchain festival in Europe, took place in Warsaw, attracting thousands of participants from around the world. This extraordinary event brought together pioneers, innovators, and experts from the Web3, blockchain, and decentralized technology sectors. NBX became a hub where technology, business, and design converged to exchange ideas, inspire, and collaborate on the future of this rapidly evolving field.
Attendees had the opportunity to join numerous panel discussions, workshops, and networking sessions focused on the latest tech trends, as well as the challenges and opportunities in the blockchain space. It was an event where innovation met passion, and diversity emerged as a driving force for future solutions.
We are proud to share that our founder, Magdalena Ostoja-Chyżyńska, served as an Ambassador for the prestigious Women in Web3 initiative during this event. The Women in Web3 program aims to promote diversity and inclusion in the Web3 ecosystem. It's more than just an initiative—it's a movement for change, perfectly aligned with the values we hold dear at UX GIRL. As an ambassador, Magdalena not only represented our company but also advocated for gender equality and the empowerment of women in technology.
In addition to her role as ambassador, Magdalena led a highly anticipated panel discussion that garnered significant interest. The panel focused on the role of diversity in technological innovation, exploring how women can shape the future of Web3 and blockchain. Industry experts joined the discussion, sharing their experiences and visions for the future. It was an inspiring exchange of ideas and a testament to how diversity in tech teams brings tangible benefits and accelerates the development of innovative solutions.
We are incredibly proud of Magdalena and her contribution to promoting diversity in technology. We believe that initiatives like Women in Web3 will have a profound impact on the future of Web3, creating a more inclusive and open technological environment.
Thank you to everyone who joined us at NBX 2024, and we invite you to continue supporting movements that champion diversity in the tech industry!
Women-led UX/UI agencies are shaping the future of digital experiences with clarity, empathy, and strategic vision. Based on insights from Clutch and verified client reviews, here is the 2025 ranking of the top women-owned UX/UI agencies worldwide.
Each agency on this list excels in combining research, design, and business thinking — helping clients build digital products that users truly love.
Headquarters: New York, USA Core Services: UX/UI Design, Branding, Web & Mobile Development Specialization: Mobile Apps, SaaS, E-commerce Clients: Tech startups, fashion and beauty brands Awards: Clutch Top 2 Women-Owned Design Business globally
Founded by Anjelika Kour, DigitalDesign.NYC is known for innovative digital product design. Their portfolio includes brands like Snailz, RAPID Business Cards, and Glam + Go. In 2023, their sub-brand DD.NYC® received an Anthem Award and a Webby nomination for the Ms. Foundation Women of Vision Gala website. Their strength lies in combining visual storytelling with seamless UX.
Headquarters: Austin, Texas, USA Core Services: UX Strategy, User Research, UI/UX Design Specialization: SaaS Platforms, B2B Applications, Enterprise UX Clients: Harvard University, RetailMeNot, Charles Schwab Awards: Clutch Top Women-Owned UX Agency
Slide UX focuses on creating intuitive, high-performance digital experiences backed by deep research. The agency brings together UX strategy and data-driven design to improve engagement and usability. Their work is particularly impactful for high-complexity platforms that require seamless user flows and clear hierarchy.
Headquarters: Warsaw, Poland Core Services: UX Research, UI/UX Design, Product Strategy, Prototyping Specialization: Web & Mobile Apps, SaaS, Design Systems Clients: Tech startups, B2B companies across Europe and the US Awards: Clutch Global Top 3 Women-Owned UI/UX Agencies
UX GIRL is a women-led agency from Poland with a strong focus on research-driven design. Known for their strategic processes and pixel-perfect delivery, UX GIRL works with international clients to create smart, intuitive interfaces that are not just visually engaging but deeply user-centered. With projects across various industries and excellent client feedback, they are a standout in the global design landscape.
Headquarters: Manhattan Beach, California, USA Core Services: UX/UI Design, Web Design, Branding Specialization: E-commerce, Education Platforms, Corporate Sites Clients: McKinsey & Company, Gartner, Belkin Awards: Clutch Top Product Designers (Women-Owned)
Isadora Agency crafts dynamic digital experiences for large organizations and high-end brands. Their work integrates creativity with data insights, resulting in websites and platforms that are both visually compelling and performance-optimized. Known for their collaborative process and detailed design systems.
Headquarters: Austin, Texas, USA Core Services: UX/UI Design, Software Development, Usability Testing Specialization: Healthcare, Education, Finance Clients: Universities, MedTech startups, financial institutions Awards: Clutch Top Custom Software Development Company (Women-Owned)
Standard Beagle Studio focuses on solving real problems through user research, thoughtful design, and development. Their collaborative approach and attention to detail make them a trusted partner for complex industries like healthcare and education. The team emphasizes usability testing and accessibility as core elements of every project.
Summary
Women-owned UX/UI agencies are not only contributing to digital innovation — they’re leading it. With strategic design thinking, technical precision, and strong leadership, these agencies are delivering products that balance business goals with user needs.
In today’s business landscape, there’s growing recognition for companies that champion diversity and inclusion. One important aspect of this shift is the rise of women-owned agencies—businesses that are not only led by women but also majority-owned and operated by them.
But what does women-owned really mean? Is it enough to have a female CEO, or are there specific requirements to meet? And why are more organizations and clients seeking out partnerships with such companies?
In this article, we unpack what it takes to become a certified women-owned business, what the process looks like, and why it matters—especially in the UX industry.
What Is a Women-Owned Agency?
To officially qualify as a women-owned business, a company must be at least 51% owned by one or more women, and those women must also be actively involved in managing day-to-day operations and controlling strategic decision-making.
This distinction goes beyond job titles. It's not enough for a woman to serve as the face of the company or even as its CEO—if she doesn’t have ownership and executive control, the business doesn’t meet the women-owned standard. That’s why it’s crucial to differentiate between “female-led” and “women-owned”—only the latter comes with verified ownership and authority.
What Are the Requirements for Women-Owned Certification?
Becoming a certified women-owned business requires transparency and documentation. While the process varies slightly between certifying bodies, the core criteria remain consistent:
Ownership: At least 51% of the company must be owned by one or more women.
Management & Control: Women must manage daily operations and hold the highest-level decision-making authority.
Documentation & Verification: Applicants must submit legal and financial documents (e.g., incorporation papers, tax returns, operating agreements) to demonstrate both ownership and control.
Certification can be obtained through several recognized organizations, including:
WBENC (Women’s Business Enterprise National Council) – the largest certifier in the U.S.
WEConnect International – offering global certification, including in Europe.
Although Poland does not currently have a national certification body, Polish businesses can still apply for global recognition through international institutions.
The process typically takes a few weeks to several months, and costs vary depending on the size of the company. For example, WBENC charges between $350 and $1,250 annually.
Why Does It Matter? Benefits of Becoming Women-Owned
Gaining women-owned status is more than a badge—it can open doors to new business opportunities and networks. Certified agencies benefit from:
Access to supplier diversity programs and exclusive RFPs from large corporations and government bodies that prioritize DEI (Diversity, Equity, and Inclusion).
Eligibility for grants, mentoring, and partnership networks specifically created to support women in business.
Positive brand reputation among clients who actively seek value-aligned partners.
In the U.S., women-owned businesses generate over $1.9 trillion in annual revenue. Between 2014 and 2019, the number of women-owned businesses grew by 21%—a significantly higher rate than the national average.
UX GIRL and the Power of Female Leadership in UX
At UX GIRL, we fully meet the definition of a women-owned agency. Founded and led by women, we not only hold majority ownership but actively lead strategy, operations, and growth.
Our female leadership influences how we approach user experience—through a lens of empathy, inclusion, and collaborative communication. This translates into real-world impact:
deeper engagement with user research,
cultural and accessibility awareness in design,
intentional communication with clients and stakeholders,
and high attention to detail across all touchpoints.
Being women-owned at UX GIRL isn’t just a status—it’s core to our identity, values, and how we create meaningful digital experiences.
How to Get Started
If you're a female founder or executive thinking about pursuing women-owned certification, here are a few first steps:
Review your company’s ownership structure—do women own at least 51%?
Evaluate decision-making authority—do women manage and control the business?
Gather documentation to prove ownership, leadership, and operations.
Choose the right certification body and prepare for a detailed application and possible audit.
Becoming a certified women-owned business can enhance visibility, unlock procurement opportunities, and position your agency as a values-driven partner. For women in UX, tech, and creative industries, it's also a powerful way to shape more inclusive business ecosystems.
When embedding videos on a Webflow website, one of the biggest questions is whether to use Vimeo or YouTube. Both platforms offer video hosting solutions, but they serve different purposes depending on your needs. In this article, we'll compare Vimeo and YouTube in terms of video quality, branding, SEO and user experience to help you decide which one is the best fit for your Webflow project.
1. Video Quality & Compression
Vimeo is known for offering clean, professional-looking video quality. It supports up to 4K resolution, but uses higher bitrates and gentler compression, so videos often look sharper, smoother, and more detailed — especially in scenes with motion, texture, or gradients.
YouTube supports up to 8K resolution, which sounds like a big win, but it also compresses videos more heavily. That means even though the resolution is higher, the actual visual quality can look softer or blocky, especially for detailed content. YouTube also uses adaptive streaming, which lowers video quality on slower connections.
Moreover, YouTube is completely free, but includes ads on videos. Vimeo is ad-free, but you'll need a paid plan for serious use or higher upload limits.
Winner: There’s no clear winner — Vimeo delivers cleaner, more professional-looking 4K quality, while YouTube supports higher resolutions like 8K but compresses more, which can reduce visual clarity.
2. Branding & Customization
With a paid plan, Vimeo provides extensive branding control. You can remove the Vimeo logo, customize the video player’s appearance, and even add your own branding elements. This makes Vimeo ideal for businesses looking to maintain a professional and cohesive brand image. After preparing your video on Vimeo to look exactly how you want, this is how it will appear when embedded in your Webflow site.
However, if you don’t have a paid plan, all Vimeo branding, including their logo and player elements, will remain visible.
YouTube doesn’t offer a plan which would allow for a branding customization. The YouTube logo remains visible, and related videos—sometimes from competitors—may appear at the end, potentially diverting your audience’s attention. However, if you use Webflow’s YouTube video element, you get basic controls such as autoplay, looping, and the option to hide controls. Additionally, you can limit related videos to only those from your own channel, but full branding control is still not available.
Winner: Vimeo (when having paid plan)
3. Aspect Ratio
When embedding videos in Webflow, it’s important to consider aspect ratio differences between YouTube and Vimeo. YouTube primarily uses a 16:9 aspect ratio.
Vimeo offers more flexibility with aspect ratios, allowing for three custom dimensions (1:1, 16:9, 9:16). This makes Vimeo a better choice for projects that require non-traditional aspect ratios. IMPORTANT: However you need to choose the desired aspect ratio when uploading your video to Vimeo.
4. SEO & Discoverability
YouTube, being owned by Google, has major SEO advantages. Videos hosted on YouTube rank higher in Google search results, making them more discoverable. Additionally, YouTube’s vast audience and algorithm-driven recommendations can significantly increase video reach and engagement.
Vimeo, in contrast, is more of a private platform with less emphasis on discoverability. If your goal is to drive organic traffic and grow an audience, YouTube is the clear winner.
However, if your company does not have a public YouTube channel and only uses YouTube as a hosting platform with videos set to private or unlisted, you will lose these SEO benefits. Private videos are completely invisible to search engines, and unlisted videos won’t appear in YouTube search results or recommendations. In this case, YouTube serves as merely a free storage option, rather than an SEO tool.
Winner: YouTube (for SEO and traffic growth, but only if the channel is public)
5. User Experience & Embedding on Webflow
Both YouTube and Vimeo work seamlessly with Webflow. However, as we mentioned before, Vimeo offers a cleaner, more professional viewing experience without ads, making it ideal for embedding videos on business websites, portfolios, and membership sites.
YouTube embeds may show suggested videos and ads, which can pull users away from your site. If maintaining visitor engagement on your Webflow site is a priority, Vimeo is the better option.
Winner: Vimeo
Final Verdict: Which One Should You Use?
Use Vimeo if:
You want a high-quality, professional video experience.
Branding control and ad-free embedding matter.
You are selling premium video content.
Use YouTube if:
SEO and discoverability are your priorities and your channel is public.
You need a free, unlimited hosting solution.
You don’t mind YouTube’s branding
Use Unlisted YouTube Videos if:
You only need free video hosting and don’t care about SEO.
You don’t want videos to appear in search results or recommendations.
You are embedding private content internally or for a limited audience.
Ultimately, if you’re embedding videos on Webflow for a business website or portfolio, Vimeo is often the better choice. If you're looking to maximize reach and engagement, YouTube is the way to go.
.png)
.svg)
