“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

design

Product Design

Design Trends for 2025: What’s Hot and What’s Next?

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WSTAW

2025 is shaping up to be an extraordinary year in design! From futuristic technology to nostalgic aesthetics, this year's trends are all about pushing boundaries while staying deeply connected to what feels authentic and human. Here’s your ultimate guide to the design trends that are set to dominate in 2025.

Grid Redefined: Breaking the Rules

Forget rigid and predictable layouts—2025 is all about asymmetry and bold structural designs. Designers are taking grids to a whole new level, creating layouts that challenge conventions and offer a more dynamic visual experience. Unconventional alignments and layered compositions are the new norm, adding a sense of movement and energy to every project.

Pro Tip: Experiment with diagonal lines, overlapping elements, and varying column widths to create a fresh, unexpected layout.

Bold Animations: Motion with a Statement

Animations are stepping into the spotlight like never before. Subtle effects are being swapped for vibrant, dynamic motion graphics that demand attention. From websites to mobile apps, expect animations to be bigger, faster, and bolder, adding a sense of drama and personality to digital interactions.

How to Use It: Incorporate scroll-triggered animations or playful transitions that create a sense of narrative for your users.

AI Images: The Future of Creativity

Artificial Intelligence continues to transform the design world, and 2025 is no exception. AI tools are now capable of producing mesmerizing, one-of-a-kind visuals that feel both futuristic and artistic. Whether you need surreal landscapes, intricate textures, or unique branding assets, AI-generated art is becoming a must-have tool for designers.

Where It Shines: Use AI to generate concept art, mood boards, or even finished illustrations that feel truly cutting-edge.

Retro Comeback: Nostalgia with a Twist

The past is still inspiring the future, as the aesthetics of the ‘70s, ‘80s, and ‘90s make a stylish return. However, this time around, these retro vibes come with a modern twist—bright neon colors, pixelated textures, and groovy patterns are reimagined for a contemporary audience.

Why It Works: Nostalgia taps into powerful emotions, making designs feel comforting yet fresh. Perfect for branding and campaigns looking to connect on a deeper level.

Green Design: Sustainability First

Eco-consciousness is no longer optional—it’s essential. 2025 is putting nature-inspired designs and sustainable practices front and center. Earthy color palettes, organic textures, and a focus on biophilic design principles are helping brands communicate their commitment to the planet.

Make It Count: Highlight sustainability in your design process by choosing recyclable materials, eco-friendly typography, or green-certified design tools.

Claymorphism: Soft and Playful

Meet the design world’s new favorite 3D trend: Claymorphism. This playful aesthetic features soft, clay-like shapes combined with pastel tones and smooth gradients. It’s approachable, friendly, and perfect for modern designs in tech, wellness, and education.

In Action: Use Claymorphism to bring character to UI elements like buttons, cards, and icons.

Content Badges: Information That Pops

Clear, engaging content markers are taking center stage in 2025. Content badges—small but bold highlights—draw attention to key information, making it easier for users to engage with your designs. These eye-catching elements are great for calls to action, pricing details, or event highlights.

Quick Tip: Experiment with bright colors, bold outlines, and playful typography to make badges unmissable.

3D Shapes: Adding Depth and Dimension

3D design remains a fan favorite, with bold, sculptural elements continuing to dominate visual trends. These elements add depth and uniqueness, whether you’re creating a brand identity, a website, or a social media post.

Why It Matters: 3D shapes make your designs feel tactile, interactive, and immersive—perfect for catching (and keeping) attention.

Final Thoughts: Design in 2025

This year’s trends are all about standing out while staying authentic. Whether you’re experimenting with AI, embracing nostalgia, or focusing on sustainability, there’s a trend to match every creative vision.

Start incorporating these trends into your projects today to stay ahead of the curve and inspire your audience with designs that are both innovative and unforgettable.

adobe
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5 min

How to Add Adobe Fonts to Webflow: A Quick & Easy Guide

Typography plays a crucial role in web design, setting the tone for your brand and enhancing readability. If you’re using Adobe Fonts and want to integrate them into Webflow, you can do so easily with Webflow’s built-in Adobe Fonts integration. In this guide, we’ll walk you through the process step by step.

Why Use Adobe Fonts in Webflow?

Adobe Fonts offers a vast selection of high-quality typefaces, making it an excellent choice for designers who want unique and professional typography. Unlike Google Fonts, Adobe Fonts come with Creative Cloud subscriptions, ensuring premium font choices without additional licensing concerns.  

Step 1: Get Your Adobe Fonts API Token

Before you can add Adobe Fonts to Webflow, you’ll need an API token:

  1. Log into Adobe Fonts and sign in with your Adobe Creative Cloud account.
  2. Search for the fonts you want to use.
  1. Click on a font, then select “Add to Web Project” and give your project a name (e.g., "My Webflow Site").
  1. Copy Your API Token from the Adobe Account Settings > API Tokens section.

Step 2: Connect Adobe Fonts to Webflow

Once you have your API token, follow these steps:  

  1. Go to Webflow Site settings and navigate to the Fonts section.
  1.  Paste the API Token into the Adobe Fonts Integration field
  1. Click "Save & Refresh Fonts to sync your Adobe Fonts with Webflow.

Step 3: Apply Adobe Fonts in Webflow

Now that your fonts are linked, you can use them in your Webflow project:  

1. Open the Webflow Designer and select any text element.  

2. Choose your newly imported Adobe Font in the Typography settings.

3. Apply the font to the text  elements or set it globally for consistency.  

Step 4: Publish and Test

Once your fonts are applied, **preview your site**, publish it, and check that the fonts display correctly. If they don’t appear, try refreshing your Webflow project or clearing your browser cache.

Conclusion 

Integrating Adobe Fonts with Webflow allows you to create a polished, professional look for your website. By following these simple steps, you can ensure seamless typography that enhances your design.  

Digital accessibility isn’t just ethical—it’s smart business. Learn how inclusive design improves user experience, boosts SEO, reduces legal risk, and drives long-term ROI.
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5 min

The ROI of Accessibility: Why Inclusive Design is Good for Business

Introduction

Accessibility in UX design ensures that digital products are usable by people with diverse abilities. While many businesses perceive accessibility as a regulatory requirement or an additional expense, the reality is that investing in accessibility drives significant business value. Companies that prioritize accessibility gain a competitive edge, reduce legal risks, and improve user experience, ultimately leading to higher engagement and revenue growth.

Expanding Market Reach

According to the World Health Organization (WHO), over 1.3 billion people globally live with some form of disability. This means that a substantial segment of potential customers may face barriers when interacting with digital products that lack accessible design.

Additionally, the global population is aging, with over 2 billion people expected to be over 60 by 2050. Accessible design benefits older adults who may experience vision, hearing, or motor impairments.

Legal & Financial Risk Reduction

Non-compliance with accessibility standards can lead to costly lawsuits. Regulations like the Americans with Disabilities Act (ADA) in the U.S. and the European Accessibility Act require businesses to make digital platforms accessible.

The cost of non-compliance:

  • In 2022, over 4,000 digital accessibility lawsuits were filed in the U.S. alone
  • Companies like Domino’s Pizza faced legal action due to an inaccessible website, leading to bad press and costly legal battles.
  • The average cost of defending an accessibility lawsuit can range from $10,000 to $100,000 or more, excluding potential settlements or fines.
  • Implementing accessibility from the start is significantly cheaper than retrofitting after legal issues arise.

Case Study: The Domino’s Pizza Lawsuit

Domino’s faced a high-profile lawsuit when a visually impaired customer, was unable to use their website and mobile app to order food despite using screen-reader software. The case escalated to the U.S. Supreme Court, which ruled in favor of the plaintiff, reinforcing that digital accessibility falls under ADA compliance. This lawsuit not only cost Domino’s financially but also damaged its reputation, highlighting the importance of proactively ensuring accessibility.

Case Study: Netflix’s Settlement and Accessibility Improvements

In another landmark case, Netflix was sued by the National Association of the Deaf (NAD) for not providing closed captions on all video content. The lawsuit led to a historic settlement and a commitment from Netflix to caption all streaming content moving forward. This case demonstrated the legal obligations and financial risks of ignoring accessibility but also showed how accessibility investments can enhance user engagement and brand trust.

Improved User Experience = Higher Engagement

Accessibility enhances usability for everyone, not just those with disabilities. Features such as closed captions, alt text, and keyboard navigation improve the experience for all users, leading to higher engagement and conversion rates.

Case Study: Microsoft

Microsoft’s commitment to accessibility led to the development of inclusive design features like Windows Narrator and adaptive controllers for gaming. These innovations improved product usability, expanded their customer base, and reinforced their reputation as an industry leader.

Another example is Microsoft Teams, which introduced real-time captions and background noise suppression. Initially designed for accessibility, these features became widely used by all users, enhancing productivity and engagement.

SEO and Performance Benefits

Search engines, particularly Google, favor accessible websites. Accessibility improvements such as semantic HTML, fast-loading pages, and descriptive alt text contribute to better rankings, increased traffic, and enhanced user retention.

The SEO Connection

  • Google’s algorithms prioritize well-structured content, benefiting sites with strong accessibility features.
  • Faster-loading, accessible websites see lower bounce rates and higher engagement metrics.
  • Websites with proper semantic HTML and ARIA landmarks are easier for search engines to index and rank higher in search results.
  • Transcripts and closed captions for videos not only improve accessibility but also make video content searchable, boosting SEO.

Performance Optimization Through Accessibility

  • Faster Page Load Times: Many accessibility improvements, such as optimizing images with proper alt text and ensuring clean HTML structures, lead to faster website performance, improving user experience and search rankings.
  • Mobile-Friendliness: Accessible websites tend to follow responsive design best practices, enhancing usability across devices, which is a key ranking factor for Google.
  • Reduced Bounce Rates: When users can navigate a website more easily due to proper contrast ratios, readable fonts, and clear navigation structures, they are less likely to leave immediately, positively impacting SEO rankings.

Innovation & Competitive Advantage

Many accessibility-driven innovations have become mainstream features. Voice assistants, dark mode, and high-contrast interfaces were initially designed for accessibility but are now widely used by all users.

Market Leaders in Accessibility

  • Apple leads the way with features like VoiceOver and AssistiveTouch, making its products more inclusive.
  • Google’s commitment to accessibility ensures its search engine and apps are usable by a diverse audience.
  • Airbnb improved its platform’s accessibility, allowing it to serve a broader user base, increasing engagement and revenue.

Conclusion: Accessibility as a Competitive Advantage

Accessibility is not just a moral obligation but a strategic investment. Companies that prioritize inclusive design gain a broader audience, reduce legal risks, improve user experience, and enhance their SEO and brand reputation. Investing in accessibility today sets businesses up for long-term success.

Ready to Make Your Digital Product Accessible?

Start by conducting an accessibility audit or consulting with an expert to ensure your website or app meets WCAG guidelines. An accessible platform leads to higher conversions, stronger brand loyalty, and a better user experience for all.

Top 5 Women-Owned UX/UI Agencies in Poland – 2025 Ranking
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5 min

Top 5 Women-Owned UX/UI Agencies in Poland – 2025 Ranking

Women-led design studios are redefining the digital landscape with empathy, strategy, and world-class execution. In this ranking, we highlight the top 5 women-owned UX/UI agencies in Poland, selected based on their portfolio quality, specialization, process maturity, and impact on the design community.

Each of these agencies is a powerhouse of creativity, research, and user-centered thinking — showing that inclusive leadership delivers exceptional design.

1. UX GIRL

  • Website: uxgirl.com
  • Location: Warsaw, Poland​
  • Services: UX Research, UX/UI Design, Product Design​
  • Specialties: SaaS Platforms, MVPs, Web & Mobile Apps​
  • Overview: UX GIRL is a standout in Poland’s design scene — a women-owned agency praised for combining usability with aesthetics through deeply strategic and research-driven work. From early discovery to final handoff, they support digital product teams at every step. Their clean, accessible design is matched by a collaborative process that brings clarity and creativity to every project. ​

2. e-ux.pro

  • Website: e-ux.pro
  • Location: Warsaw, Poland​
  • Services: UX/UI Design​
  • Specialties: User Experience Audits, Interface Design, Usability Testing​
  • Overview: e-ux.pro is a professional team always ready to make your product powerful and competitive. They're available to help you with audits, improvements, or the entire design process. Clients commend their communicative and proactive approach, ensuring well-organized projects and effective solutions. ​

3. DP Vision

  • Website: dpvision.pl
  • Location: Poznań, Poland​
  • Services: UX/UI Design, Branding, Product Design​
  • Specialties: B2B Platforms, Corporate UX, Responsive Design​
  • Overview: DP Vision isn't your average agency; they're the brains behind some of the tech industry's most disruptive brands. Their services include branding, UX/UI design, and product development with a focus on AI, VR, AR, and ML technologies. Clients appreciate their customer-first approach and detail-oriented work. ​

4. Darly Solutions

  • Website: darly.solutions
  • Location: Warsaw, Poland​
  • Services: UX/UI Design, Web Design, Web Development​
  • Specialties: Custom Software Development, Mobile App Development, Product Design​
  • Overview: Darly Solutions excels in creating user-friendly designs that meet business objectives. Their team is known for understanding client needs, transparency, and delivering high-quality work. They have completed projects in multiple countries, showcasing their global reach and expertise.

5. Apriori Digital

  • Website: aprioridigital.com
  • Location: Wrocław, Poland​
  • Services: Game Design
  • Specialties: Game Development
  • Overview: Apriori Digital is a design agency with a global mindset, serving brands across Europe, the UK, and the USA. They offer a range of services for game development industry.

These five remarkable women-led UX/UI agencies in Poland highlight creativity, strategic thinking, and inclusivity in design. Through their client-focused methodologies, they're setting new standards for digital excellence and inspiring future female leaders. Partnering with agencies like UX GIRL, e-ux.pro, DP Vision, Darly Solutions, and Apriori Digital not only delivers exceptional digital products but also promotes diversity and innovation in the industry.

Begin your design adventure now!
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