UX GIRL Recognized as a Top Leader in Design and Creativity Categories for 2024

In today’s business landscape, there’s growing recognition for companies that champion diversity and inclusion. One important aspect of this shift is the rise of women-owned agencies—businesses that are not only led by women but also majority-owned and operated by them.

But what does women-owned really mean? Is it enough to have a female CEO, or are there specific requirements to meet? And why are more organizations and clients seeking out partnerships with such companies?

In this article, we unpack what it takes to become a certified women-owned business, what the process looks like, and why it matters—especially in the UX industry.

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What Is a Women-Owned Agency?

To officially qualify as a women-owned business, a company must be at least 51% owned by one or more women, and those women must also be actively involved in managing day-to-day operations and controlling strategic decision-making.

This distinction goes beyond job titles. It's not enough for a woman to serve as the face of the company or even as its CEO—if she doesn’t have ownership and executive control, the business doesn’t meet the women-owned standard. That’s why it’s crucial to differentiate between “female-led” and “women-owned”—only the latter comes with verified ownership and authority.

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What Are the Requirements for Women-Owned Certification?

Becoming a certified women-owned business requires transparency and documentation. While the process varies slightly between certifying bodies, the core criteria remain consistent:

1. Ownership: At least 51% of the company must be owned by one or more women.
2. Management & Control: Women must manage daily operations and hold the highest-level decision-making authority.
3. Documentation & Verification: Applicants must submit legal and financial documents (e.g., incorporation papers, tax returns, operating agreements) to demonstrate both ownership and control.

Certification can be obtained through several recognized organizations, including:

• WBENC (Women’s Business Enterprise National Council) – the largest certifier in the U.S.
• WEConnect International – offering global certification, including in Europe.

Although Poland does not currently have a national certification body, Polish businesses can still apply for global recognition through international institutions.

The process typically takes a few weeks to several months, and costs vary depending on the size of the company. For example, WBENC charges between $350 and $1,250 annually.

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Why Does It Matter? Benefits of Becoming Women-Owned

Gaining women-owned status is more than a badge—it can open doors to new business opportunities and networks. Certified agencies benefit from:

• Access to supplier diversity programs and exclusive RFPs from large corporations and government bodies that prioritize DEI (Diversity, Equity, and Inclusion).
• Eligibility for grants, mentoring, and partnership networks specifically created to support women in business.
• Positive brand reputation among clients who actively seek value-aligned partners.

In the U.S., women-owned businesses generate over $1.9 trillion in annual revenue. Between 2014 and 2019, the number of women-owned businesses grew by 21%—a significantly higher rate than the national average.

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UX GIRL and the Power of Female Leadership in UX

At UX GIRL, we fully meet the definition of a women-owned agency. Founded and led by women, we not only hold majority ownership but actively lead strategy, operations, and growth.

Our female leadership influences how we approach user experience—through a lens of empathy, inclusion, and collaborative communication. This translates into real-world impact:

• deeper engagement with user research,
• cultural and accessibility awareness in design,
• intentional communication with clients and stakeholders,
• and high attention to detail across all touchpoints.

Being women-owned at UX GIRL isn’t just a status—it’s core to our identity, values, and how we create meaningful digital experiences.

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How to Get Started

If you're a female founder or executive thinking about pursuing women-owned certification, here are a few first steps:

1. Review your company’s ownership structure—do women own at least 51%?
2. Evaluate decision-making authority—do women manage and control the business?
3. Gather documentation to prove ownership, leadership, and operations.
4. Choose the right certification body and prepare for a detailed application and possible audit.

Becoming a certified women-owned business can enhance visibility, unlock procurement opportunities, and position your agency as a values-driven partner. For women in UX, tech, and creative industries, it's also a powerful way to shape more inclusive business ecosystems.

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Typography plays a crucial role in web design, setting the tone for your brand and enhancing readability. If you’re using Adobe Fonts and want to integrate them into Webflow, you can do so easily with Webflow’s built-in Adobe Fonts integration. In this guide, we’ll walk you through the process step by step.

‍Why Use Adobe Fonts in Webflow?

Adobe Fonts offers a vast selection of high-quality typefaces, making it an excellent choice for designers who want unique and professional typography. Unlike Google Fonts, Adobe Fonts come with Creative Cloud subscriptions, ensuring premium font choices without additional licensing concerns.  

‍Step 1: Get Your Adobe Fonts API Token

Before you can add Adobe Fonts to Webflow, you’ll need an API token:

1. Log into Adobe Fonts and sign in with your Adobe Creative Cloud account.
2. Search for the fonts you want to use.

3. Click on a font, then select “Add to Web Project” and give your project a name (e.g., "My Webflow Site").

4. Copy Your API Token from the Adobe Account Settings > API Tokens section.

Step 2: Connect Adobe Fonts to Webflow

Once you have your API token, follow these steps:  

1. Go to Webflow Site settings and navigate to the Fonts section.

2.  Paste the API Token into the Adobe Fonts Integration field

3. Click "Save & Refresh Fonts to sync your Adobe Fonts with Webflow.

Step 3: Apply Adobe Fonts in Webflow

Now that your fonts are linked, you can use them in your Webflow project:  

1. Open the Webflow Designer and select any text element.  

2. Choose your newly imported Adobe Font in the Typography settings.

3. Apply the font to the text  elements or set it globally for consistency.  

‍Step 4: Publish and Test

Once your fonts are applied, **preview your site**, publish it, and check that the fonts display correctly. If they don’t appear, try refreshing your Webflow project or clearing your browser cache.

Conclusion 

Integrating Adobe Fonts with Webflow allows you to create a polished, professional look for your website. By following these simple steps, you can ensure seamless typography that enhances your design.  

Women-led UX/UI agencies are shaping the future of digital experiences with clarity, empathy, and strategic vision. Based on insights from Clutch and verified client reviews, here is the 2025 ranking of the top women-owned UX/UI agencies worldwide.

Each agency on this list excels in combining research, design, and business thinking — helping clients build digital products that users truly love.

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1. DigitalDesign.NYC

https://digitaldesign.nyc

Headquarters: New York, USA
Core Services: UX/UI Design, Branding, Web & Mobile Development
Specialization: Mobile Apps, SaaS, E-commerce
Clients: Tech startups, fashion and beauty brands
Awards: Clutch Top 2 Women-Owned Design Business globally

Founded by Anjelika Kour, DigitalDesign.NYC is known for innovative digital product design. Their portfolio includes brands like Snailz, RAPID Business Cards, and Glam + Go. In 2023, their sub-brand DD.NYC® received an Anthem Award and a Webby nomination for the Ms. Foundation Women of Vision Gala website. Their strength lies in combining visual storytelling with seamless UX.

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2. Slide UX

https://slideux.com

Headquarters: Austin, Texas, USA
Core Services: UX Strategy, User Research, UI/UX Design
Specialization: SaaS Platforms, B2B Applications, Enterprise UX
Clients: Harvard University, RetailMeNot, Charles Schwab
Awards: Clutch Top Women-Owned UX Agency

Slide UX focuses on creating intuitive, high-performance digital experiences backed by deep research. The agency brings together UX strategy and data-driven design to improve engagement and usability. Their work is particularly impactful for high-complexity platforms that require seamless user flows and clear hierarchy.

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3. UX GIRL

https://www.uxgirl.com

Headquarters: Warsaw, Poland
Core Services: UX Research, UI/UX Design, Product Strategy, Prototyping
Specialization: Web & Mobile Apps, SaaS, Design Systems
Clients: Tech startups, B2B companies across Europe and the US
Awards: Clutch Global Top 3 Women-Owned UI/UX Agencies

UX GIRL is a women-led agency from Poland with a strong focus on research-driven design. Known for their strategic processes and pixel-perfect delivery, UX GIRL works with international clients to create smart, intuitive interfaces that are not just visually engaging but deeply user-centered. With projects across various industries and excellent client feedback, they are a standout in the global design landscape.

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4. Isadora Agency

https://isadoradigitalagency.com

Headquarters: Manhattan Beach, California, USA
Core Services: UX/UI Design, Web Design, Branding
Specialization: E-commerce, Education Platforms, Corporate Sites
Clients: McKinsey & Company, Gartner, Belkin
Awards: Clutch Top Product Designers (Women-Owned)

Isadora Agency crafts dynamic digital experiences for large organizations and high-end brands. Their work integrates creativity with data insights, resulting in websites and platforms that are both visually compelling and performance-optimized. Known for their collaborative process and detailed design systems.

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5. Standard Beagle Studio

https://standardbeagle.com

Headquarters: Austin, Texas, USA
Core Services: UX/UI Design, Software Development, Usability Testing
Specialization: Healthcare, Education, Finance
Clients: Universities, MedTech startups, financial institutions
Awards: Clutch Top Custom Software Development Company (Women-Owned)

Standard Beagle Studio focuses on solving real problems through user research, thoughtful design, and development. Their collaborative approach and attention to detail make them a trusted partner for complex industries like healthcare and education. The team emphasizes usability testing and accessibility as core elements of every project.

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Summary

Women-owned UX/UI agencies are not only contributing to digital innovation — they’re leading it. With strategic design thinking, technical precision, and strong leadership, these agencies are delivering products that balance business goals with user needs.

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