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Artificial intelligence is no longer a distant promise for design teams—it is already reshaping how designers think, collaborate, and create. This shift was the focus of a talk delivered by Magdalena Ostoja‑Chyżyńska, CEO & Founder of UX GIRL, during Data Science Summit, one of the key events bringing together experts from data, technology, and digital innovation.
In her presentation, “How AI and Enhanced Data Access are Transforming Today’s Design,” Magdalena explored how artificial intelligence is influencing modern design practice—not as a replacement for human creativity, but as a force that is redefining how design teams work with data, insights, and complex business requirements
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Design at the Intersection of AI and Data
The talk addressed a challenge many organizations currently face: how to integrate AI into design processes without reducing originality or oversimplifying complex user problems. As Magdalena explained, the growing accessibility of data and AI models has fundamentally changed how designers approach tasks such as briefing, user research, insight synthesis, requirements definition, and asset creation.
Rather than treating AI as a purely visual or generative tool, the presentation positioned it as a broader design accelerator—one that influences decision-making long before the first interface is drawn.
Insights from Real Client Projects
A key strength of the session was its grounding in real business practice. Drawing from ongoing client work at UX GIRL, Magdalena shared observations from testing different AI tools and models across multiple stages of the design process. These experiments focused on understanding where AI genuinely supports creative and analytical work, and where its limitations become visible in real-world conditions.
During the talk, she referenced commonly used tools such as Midjourney, ChatGPT, Claude, and Recraft, explaining how they were evaluated not in isolation, but in combination with different types of data and project constraints. The emphasis was not on novelty, but on effectiveness—how these tools behave when confronted with incomplete data, ambiguous requirements, or complex stakeholder expectations.
Creativity, Control, and the Role of Data
One of the central themes of the presentation was the relationship between AI output and data quality. Magdalena highlighted that AI-driven design outcomes are only as strong as the data and context provided to the models. Enhanced access to data can dramatically improve speed and clarity, but it also increases the responsibility of design teams to curate, interpret, and challenge that data rather than accept AI-generated results at face value.
The session made it clear that AI does not remove the need for designers’ judgment. On the contrary, it amplifies the importance of critical thinking, domain knowledge, and ethical responsibility in design decisions.
Why This Talk Resonated at Data Science Summit
Presenting this topic at a data-focused conference was intentional. The session connected two worlds that often operate separately: design and data science. By showing how AI is already embedded in everyday design workflows, Magdalena demonstrated that design maturity today increasingly depends on data literacy and cross‑disciplinary collaboration.
For many attendees, the talk offered a rare perspective—AI discussed not from a purely technical standpoint, but through the lens of practical design leadership and real client constraints.
Looking Ahead
The presentation reinforced UX GIRL’s position at the intersection of design, data, and emerging technology. Rather than following trends, the studio actively tests and evaluates new tools in live projects, translating experimentation into informed design decisions.
As AI continues to evolve, the questions raised during this session remain highly relevant: how to preserve originality, how to use data responsibly, and how to ensure that technology strengthens—not flattens—the impact of design.
For those interested in how AI is shaping the future of design beyond surface-level automation, the work and insights shared by UX GIRL offer a grounded and experience-driven perspective.
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