“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

A 3D illustration in pink tones showing a stylized computer setup, including a monitor, laptop, tablet, and oversized cursor icons resting on a raised platform with a glowing, futuristic digital-grid floor.

Innovation

AI Tools for Visual Creativity: From Pixels to Art (Part 2)

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We continue our journey through the world of AI tools that, in our opinion, are noteworthy and currently deserve recognition for various reasons. In the first part of the article, we primarily focused on image and vector generation. This time, we're starting with something completely different. Buckle up and let's dive in.

Relume Site Builder

A web application that allows for generating sitemaps and wireframes based on textual prompts. We have tested many similar tools for generating websites, and this one has proven to be the best so far.

Screenshot of a digital design or wireframing tool, displaying a full-length, detailed grayscale wireframe of a website homepage next to two simpler, faded wireframes. The interface shows 'Sitemap' and 'Wireframe' tabs, and an 'Ask AI' panel with options to 'Generate New Page' or 'Generate New Sitemap'

We would be lying if we said that the tool generates a website for us from scratch. In reality, the tool is a collection of over 1000 different components compatible with Webflow and Figma, which are arranged and adjusted based on what the user enters as a prompt. Nonetheless, it works well and allows you to quickly create a meaningful website structure.

Main features:

  • Generating a fully editable sitemap based on the provided prompt.
  • Generating fully editable lo-fi wireframes based on the provided prompt. The tool automatically generates wireframes for different breakpoints, allowing you to see how a particular subpage will look on, for example, a phone. Users can freely modify the prompt and the results, such as removing, rearranging, and editing proposed sections. We can also generate an actual copy.
  • Exporting the sitemap and wireframes to Figma, where we can further customize and improve our project, for example, by creating hi-fi wireframes.
  • Exporting wireframes directly to Webflow - for free, we get a fully customizable and responsive website, which only needs to be enriched with colors and strictly visual elements.

Does this mean that with a few clicks, we can now create any website? Of course not. Since the tool is based on a large but still limited number of components, the number of possible layouts and types of pages is also somewhat limited. We probably won't achieve anything exceptionally original here, but we will definitely be able to quickly create an interesting landing page, product page, or blog. Predefined components ensure that the results are not a collection of random shapes and scribbles but a coherent and professionally-looking structure.

At the moment, in our opinion, one of the most interesting solutions of this type on the market.

Cost

From $38 per month for all features and maximally 3 projects. Free for 1 project and limited number of components.

Runway

The next impressive project is a set of tools from Runway. Runway is a company focused on AI research and implementing AI solutions to improve the work of both individual creators and global brands.

As they describe themselves, Runway aims to help tell stories and believes that the best way to predict the future is to invent it.

A scenic photograph of rolling green mountains under a dramatic cloudy sky, partially overlaid with large, purple, organic-shaped masks, suggesting visual segmentation or masking technology is being applied to the clouds.

The company has been recognized multiple times and has partnered with other tech giants. As a result, it stands out with the ability to integrate with various tools and platforms, making collaboration and project sharing easier. The number and range of solutions offered are truly impressive, and this directly translates into the fact that almost anyone can find something suitable for their needs.

It's impossible to describe everything that Runway offers here, but below we've described a few of the most interesting tools in our opinion:

  • Erase Things from Videos - remove anyone or anything from any video with a simple brush stroke
  • Slow Mo Any Video - turn any video into super slow-mo footage. Regardless of frame rate
  • Make Images Move - string together a sequence of images into an animated video
  • Generate Videos - generate videos using text, images or video clips
  • Motion Brush - a unique interface that allows you to direct specific movements across your generation with a simple brush stroke
  • Transcript - transcript any video to text
  • Clean Audio - instantly remove unwanted noise
  • 3D Texture - generate 3D textures using text prompts
  • Train Custom Models - train your own custom AI model on specific subjects and styles.

And this is just a glimpse of what Runway is capable of. In addition, they offer all the classics like image generation, background removal, image expansion functions, and more.

Cost

From $15 per user, per month. Free option for individuals - has many limitations.

TinyWow

TinyWow is our recent discovery. In short, it's a website that offers a plethora of various tools to streamline small tasks. Not all functionalities are AI-based, but they can all be quite useful. The tools include various file compressors and editors, background removal, video file transcription, generation of visual and text content, audio file processing, and much more.

Screenshot of the TinyWow website homepage, titled 'Our Most Popular Tools,' showing a grid of various online utility tools, including 'Essay Writer,' 'AI Image Generator,' 'Remove Background,' 'Merge PDF,' and 'PDF to JPG,' categorized for easy navigation

What is perhaps the most important and what prompted us to include TinyWOW in this list is its price... everything is completely free and available without any limitations!

TinyWow can serve as your little assistant for special tasks. There have surely been times when you needed something simple like removing a background, converting a file, denoising an audio recording, or editing a PDF. Now, TinyWOW offers all of these features. All we can say is... WOW! 😀

Cost

Free.

Vectorizer.AI

There's not much to say about this next tool. Its functionality is quite straightforward – it converts images into vectors. You can upload a JPEG, PNG, or GIF (bitmap) file, and with a single click, you'll receive an SVG file.

After testing it, we can confidently say that this tool performs its task excellently and can easily compete with Adobe's vectorization option, sometimes even surpassing it by providing better results.

Furthermore, the tool also offers an API.

Currently, the tool is completely free as it's in the Beta version. Later on, the price will depend on the package of credits you purchase, where one credit equals one photo that you can vectorize.

Cost

Free in Beta. Later from $9.99 for 50 credits.

Neurons

Finally, something for marketers. Of course, by saying that this tool is only for marketers, I'm simplifying things significantly. In short, it's about a solution that helps us better understand human behavior and supports us in creating effective ads, marketing campaigns, or product pages.

Screenshot of the Neurons platform interface showing a heatmap analysis of a product creative (watermelon drink packaging) with glowing green areas indicating high visual attention, next to the marketing headline: 'Maximize creative impact' and a list of key benefits

Neurons offers several interesting features and use cases, but we will focus here on a solution called Predict. It is forecasting using AI algorithms, which allows for the assessment and determination of the effectiveness of our content. By content, we mean, for example, images, web pages, product packaging, social media campaigns, etc.

We can, for example, upload an image, and the algorithm will analyze it in terms of how it will resonate with potential viewers, where their gaze will be directed, the likelihood of them clicking on a specific button, etc. In other words, the tool will allow us to better prepare content and ultimately help ensure that what we create yields the desired results in terms of the number of clicks or simply conversion growth.

Cost

The website does not provide pricing information. You need to schedule a free demo to get access and purchase the specific solution. There is no free version or trial available.

These are all the tools we wanted to present and recommend to you in this part of the article. If you haven't read the first part yet, we highly encourage you to take a look. In total, across both parts, we've covered 10 tools. We are aware that we have not exhausted the topic and there are many more noteworthy AI solutions for working with images or video on the market.

You can easily add Figma plugins to this list (e.g. what Diagram offers) or solutions for creating animations, but what we have chosen at the moment, in our opinion, is already at such a level that we can use it for commercial tasks. The remaining tools are often just interesting toys. However, we don't hide the fact that what is a cool toy today may be the talk of the tech world in a month or two. So stay tuned and remember that these are still just tools. How we use them and whether they actually benefit us depends entirely on us. Fortunately, for now, the most powerful tool is still the human brain.

Two professionals working late in a modern tech office, focusing on UX design and coding. One is creating interface layouts on a screen, while the other uses AI-assisted development tools. The workspace is illuminated with soft purple and blue lighting, creating a focused and creative atmosphere.
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Design for Vibe Coding: Why Good UX Is Now the Fastest Way to Build

Software development is entering a new era. Writing code line by line? That’s old school. Today, you vibe code - flowing quickly with AI-assisted tools, generating features in minutes, and iterating with lightning speed.

But here’s the catch: without good design, vibe coding falls apart. No matter how fast you code, if your UX and UI aren’t rock-solid, your product will hit friction fast.

That’s why we at UX GIRL created our new service: Design for Vibe Coding. Because now that AI can write your code, great design is your real competitive edge.

Vibe Coding Isn’t Just Fast Code - It’s a New Way to Build

Vibe coding is the rising mindset in modern product teams - a way of working that’s fast, fluid, and creative. It's enabled by AI tools like GitHub Copilot, Replit Ghostwriter, and Codeium, which make coding feel more like jamming than engineering.

But here's the truth: AI can help you write code, but it can’t fix a broken UX. Without the right flows, component structure, and interaction logic, your fast code becomes messy code - and the vibe is gone.

Design Is Now the Foundation of Speed

According to McKinsey, companies that prioritize design outperform their competitors by up to 32% in revenue and 56% in total returns to shareholders . Forrester also reports that every $1 invested in UX brings up to $100 ROI.

In other words: code is cheap, but design drives results.

When your product is built on solid UX and clean UI, vibe coding becomes a superpower. You eliminate friction, cut dev time, and accelerate iteration - all without losing clarity.

How UX GIRL Designs for the Vibe

At UX GIRL, we design products that are dev-ready from day one. We don’t just deliver pretty interfaces - we deliver structured UX logic, scalable UI systems, and ready-to-deploy design blueprints that flow with your dev process.

Our process starts with UX workshops and research. We define user goals, create flows, build wireframes, and then bring it all to life in pixel-perfect UI. But here’s what makes us different: we design with vibe coding in mind.

That means:

  • Components are modular.
  • Layouts are logical.
  • Interactions are intuitive.
  • Everything is built to accelerate fast development and AI-assisted workflows.

Design for Vibe Coding is perfect for startup teams, AI-powered dev teams, no-code/low-code builders, and fast-scaling CTOs who need to ship fast - without sacrificing quality.

From Strong UX to Beautiful UI - in Record Time

Your MVP doesn’t start with code. It starts with clarity. A strong UX foundation and ready-to-use UI allows you to build smarter, faster, and better - whether you’re working with a team of devs or solo coding with AI.

With UX GIRL, our clients go from concept to implementation in weeks - not months. Our design packs are crafted to minimize development delays, boost usability, and drive adoption from day one.

Ready to Vibe Code?

If you’re building a product fast - and want it to work beautifully - start with a design that fuels your flow. With Design for Vibe Coding by UX GIRL, you’ll go from idea to live product faster than ever.

👉 Let’s design your next product the vibe way. Contact UX GIRL today.

Magdalena Ostoja-Chyżyńska, Founder & CEO of UX GIRL, standing in front of a white background with the Data Science Summit logo in the top left corner.
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5 min

How AI and Enhanced Data Access Are Transforming Today’s Design: UX GIRL at Data Science Summit

Artificial intelligence is no longer a distant promise for design teams—it is already reshaping how designers think, collaborate, and create. This shift was the focus of a talk delivered by Magdalena Ostoja‑Chyżyńska, CEO & Founder of UX GIRL, during Data Science Summit, one of the key events bringing together experts from data, technology, and digital innovation.

In her presentation, “How AI and Enhanced Data Access are Transforming Today’s Design,” Magdalena explored how artificial intelligence is influencing modern design practice—not as a replacement for human creativity, but as a force that is redefining how design teams work with data, insights, and complex business requirements

Two women standing at a conference venue in front of large illuminated ‘#DTS’ letters in green and purple lighting, wearing event badges and smiling at the camera

Design at the Intersection of AI and Data

The talk addressed a challenge many organizations currently face: how to integrate AI into design processes without reducing originality or oversimplifying complex user problems. As Magdalena explained, the growing accessibility of data and AI models has fundamentally changed how designers approach tasks such as briefing, user research, insight synthesis, requirements definition, and asset creation.

Rather than treating AI as a purely visual or generative tool, the presentation positioned it as a broader design accelerator—one that influences decision-making long before the first interface is drawn.

Insights from Real Client Projects

A key strength of the session was its grounding in real business practice. Drawing from ongoing client work at UX GIRL, Magdalena shared observations from testing different AI tools and models across multiple stages of the design process. These experiments focused on understanding where AI genuinely supports creative and analytical work, and where its limitations become visible in real-world conditions.

During the talk, she referenced commonly used tools such as Midjourney, ChatGPT, Claude, and Recraft, explaining how they were evaluated not in isolation, but in combination with different types of data and project constraints. The emphasis was not on novelty, but on effectiveness—how these tools behave when confronted with incomplete data, ambiguous requirements, or complex stakeholder expectations.

Creativity, Control, and the Role of Data

One of the central themes of the presentation was the relationship between AI output and data quality. Magdalena highlighted that AI-driven design outcomes are only as strong as the data and context provided to the models. Enhanced access to data can dramatically improve speed and clarity, but it also increases the responsibility of design teams to curate, interpret, and challenge that data rather than accept AI-generated results at face value.

The session made it clear that AI does not remove the need for designers’ judgment. On the contrary, it amplifies the importance of critical thinking, domain knowledge, and ethical responsibility in design decisions.

Why This Talk Resonated at Data Science Summit

Presenting this topic at a data-focused conference was intentional. The session connected two worlds that often operate separately: design and data science. By showing how AI is already embedded in everyday design workflows, Magdalena demonstrated that design maturity today increasingly depends on data literacy and cross‑disciplinary collaboration.

For many attendees, the talk offered a rare perspective—AI discussed not from a purely technical standpoint, but through the lens of practical design leadership and real client constraints.

Looking Ahead

The presentation reinforced UX GIRL’s position at the intersection of design, data, and emerging technology. Rather than following trends, the studio actively tests and evaluates new tools in live projects, translating experimentation into informed design decisions.

As AI continues to evolve, the questions raised during this session remain highly relevant: how to preserve originality, how to use data responsibly, and how to ensure that technology strengthens—not flattens—the impact of design.

For those interested in how AI is shaping the future of design beyond surface-level automation, the work and insights shared by UX GIRL offer a grounded and experience-driven perspective.

UX GIRL logo displayed next to the TopDevelopers logo, indicating a partnership announcement for 2025
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UX GIRL Joins TopDevelopers

We are thrilled to announce that UX GIRL is now part of TopDevelopers, a premier platform connecting top development companies with businesses in need of innovative solutions. This is an exciting milestone for us as we expand our reach and showcase our expertise in creating user-centric digital experiences.

What This Means for UX GIRL

Joining TopDevelopers allows us to present our services to a wider audience of potential clients and collaborators who value great design and exceptional user experiences. By being a part of this platform, UX GIRL aligns with a trusted network of developers and designers shaping the future of technology.

We’re excited about the opportunities this partnership brings and are eager to connect with businesses that share our passion for creating impactful digital products.

Why TopDevelopers?

TopDevelopers is more than a directory; it’s a trusted space where businesses connect with proven experts. Being part of this community means:

  • Increased Exposure: UX GIRL will now be visible to thousands of businesses looking for exceptional UX design solutions.
  • Enhanced Credibility: Our presence on the platform reinforces our position as a trusted partner in the design and development industry.
  • Global Networking Opportunities: We’re excited to collaborate with businesses and innovators worldwide to create user-centered designs that matter.

What’s Next for UX GIRL?

With our profile soon to be live on TopDevelopers we’re excited to embark on this journey of growth, collaboration, and innovation. Whether you’re a startup, a mid-sized business, or an enterprise, UX GIRL is here to help you design experiences that leave a lasting impression.

If you’d like to learn more about our services or collaborate on your next big idea, feel free to reach out. Let’s create something incredible together!

Begin your design adventure now!
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