AI as an Assistant in Initial UX Research

The world of UX/UI design is evolving faster than ever, with artificial intelligence becoming an integral part of it. More and more companies are implementing AI to accelerate processes, automate tasks, and uncover new opportunities in research and product design. But simply using AI tools isn’t enough – skills, knowledge, and a conscious approach are key.

That’s why Magdalena Ostoj-Chyżyńska, CEO of UX GIRL and an expert in UX and AI, leads dedicated workshops for design, research, and product teams.

Why should your team learn AI now?

According to the latest McKinsey & Company report (2024):

• 41% of product development teams already use AI regularly.
• 1 in 3 professionals reported over 10% revenue growth thanks to AI in product development.
• More than 20% of companies achieved cost reductions of 20% or more in product/service development with AI.
• 48% of employees say formal AI training is the most important factor that would help them use these tools more effectively.

Yet many employees still feel they are not receiving enough support from their organizations. This is where professional, hands-on workshops like those organized by UX GIRL come in.

What will your team gain?

The “Generative AI for Design Teams” workshop helps teams to:

• Integrate AI into UX/UI processes – from ideation to final delivery.
• Use AI in product discovery – research, data analysis, and generating insights.
• Automate workflows – streamline processes and improve collaboration.
• Master practical AI tools – for prototyping, testing, and content optimization.
• Understand ethical AI – address data privacy, bias, and responsible design.
• Future-proof your skills – stay ahead of AI trends and apply them to daily design practice.

Workshop Program

• Introduction to AI for UX/UI Designers
• AI in Product Discovery
• AI Tools in UX/UI Design
• Hands-On Workshop: AI in Action
• AI for Process Optimization
• Ethical AI Design

Workshops can be delivered on-site or online, last one intensive day, and are tailored to the size and needs of your team.

Why does it matter?

McKinsey research shows that companies implementing AI effectively can:

• Accelerate design processes by 30–60%.
• Achieve up to 20% cost reduction in product and service development.
• Boost team efficiency and satisfaction, as employees consistently demand structured training and clear guidance.

Magdalena Ostoj-Chyżyńska – an expert bridging UX and AI

Magdalena is a seasoned UX expert with 13+ years of experience in designing and researching user interfaces for industries such as fintech, fashion, cosmetics, and telecom. She has spoken at over 35 international conferences, led AI and UX workshops at Infoshare and WaySConf, and worked with startups as well as global corporations.

As CEO of UX GIRL, she actively supports teams in responsibly integrating AI into design workflows. She advocates for ethical and human-centered AI use, ensuring that AI-powered solutions remain inclusive, safe, and responsible.

One workshop participant shared:

“During the training, we focused on the fundamentals of AI for designers, the application of AI in the Discovery phase, and everyday design work. The practical workshops showed us how to optimize design processes and how to responsibly use AI tools. With these new skills, we’ll design faster, smarter, and better respond to user needs.”

Final Thoughts

The design industry is being transformed by AI – and the companies that invest in practical training today are gaining a strong competitive advantage. The workshops led by Magdalena Ostoj-Chyżyńska and UX GIRL are an opportunity for your organization to not only understand AI’s potential but also to implement it practically, ethically, and effectively.

👉 Want your team to work faster, smarter, and more creatively with AI?
Get in touch with UX GIRL and invest in the future of your team!

Color is one of the most powerful tools in the hands of a UX/UI designer. The right color choices not only attract attention but also evoke emotions, build trust, and influence purchasing decisions. Color psychology isn’t magic – it’s a well-established science that should be an essential part of every interface design process.

Why Do Colors Matter?

Each color carries specific cultural and emotional associations. While interpretations may vary based on context and geography, there are universal patterns that designers can rely on.

Colors can:

• Set the mood (e.g., blue calms, red excites)
• Guide the eye (e.g., accent colors draw user attention)
• Strengthen brand identity (e.g., green in logos suggests nature or sustainability)
• Increase conversions (e.g., a well-chosen CTA button color can boost clicks)

What Emotions Do Colors Evoke?

🔴 Red

• Emotions: Energy, passion, urgency
• Best for: Sales, alerts, calls-to-action
• Caution: Can be stressful if overused

🔵 Blue

• Emotions: Trust, calm, professionalism
• Best for: Banking, tech, healthcare
• Caution: Cool tones may feel distant

🟢 Green

• Emotions: Nature, freshness, balance
• Best for: Eco-friendly products, finance, wellness
• Tip: Often used to indicate success or confirmation

🟡 Yellow

• Emotions: Optimism, happiness, energy
• Best for: Promotions, children's products, creative brands
• Caution: Overuse can be visually overwhelming

🟣 Purple

• Emotions: Luxury, creativity, spirituality
• Best for: Beauty, art, premium products
• Tip: Use with care — not everyone connects with it

⚫ Black

• Emotions: Elegance, power, modernity
• Best for: Luxury, high-end design
• Tip: Works best with strong contrast

⚪ White

• Emotions: Simplicity, clarity, purity
• Best for: Minimalist interfaces, clean layouts
• Tip: Pair with accent colors for visual interest

Contrast and Accessibility

Color psychology is not just about emotions - it's also about functionality. Good color choices should be accessible to all users, including those with vision impairments (like color blindness). In UX/UI, make sure to focus on:

• High contrast between text and background
• Clear indication of states (hover, focus, disabled)
• Following WCAG guidelines (e.g., minimum contrast ratio of 4.5:1)

Practical Uses of Color in UX/UI

1. Call to Action (CTA): Buttons should stand out using high-contrast, bold colors like red, green, or orange.
2. Onboarding & Microinteractions: Colors help guide users (e.g., green = “success”, red = “error”).
3. Dark mode vs. light mode: Many apps offer both — colors must be adapted to maintain clarity and emotional consistency.

Final Thoughts

Color psychology isn’t about personal taste - it’s about communication. By using color deliberately, you can shape how users feel, behave, and interact with your product. Designing interfaces isn’t just about aesthetics - it’s about creating meaningful, emotional connections.

Scrolljacking (or scroll hijacking) is a design pattern that changes the speed and, sometimes, the direction of scrolling on a web page. 

When it comes to scrolling, users have strong mental models: they expect to scroll vertically, at a consistent rate that is related to how they are physically interacting with their input device. In most computer operating systems, the default scroll speed can be manually adjusted to be more sensitive or less sensitive, but it is always consistent. 

Websites are designed to enhance the user experience, not impede it. Traditional scrolling is a universally expected behavior for internet users, and people anticipate their computers and browsers to operate in a familiar manner.

Here are some examples of websites that utilize scrolljacking:

1. Home Société
2. Cristóbal Balenciaga Museum
3. Chalet Baumatti

Understanding the Purpose and Benefits of Scrolljacking

The Nielsen Norman Group identifies several common reasons why designers employ scrolljacking. Here are some of the key motivations outlined by digital product usability specialists: 

• Simplifying Information Presentation: Scrolljacking is employed to simplify the presentation of complex or information-dense topics and visuals. For instance, consider the Apple Watch Ultra example above, where scrolljacking enables a step-by-step visual breakdown of eight physical features on the watch. This approach allows for a gradual unveiling of minute technical details, preventing users from becoming overwhelmed by an excessive amount of information all at once. 
• Enhancing Storytelling: Another reason designers utilize this technique is to enhance storytelling. For instance, on the BBC website, scrolljacking is used to progressively disclose supporting information, effectively guiding users through the narrative. 
• Conveying Brand Personality: Designers play a crucial role in reinforcing a brand's identity by translating it into user experience interactions. As users interact with a brand over time, they form an interpretation of the brand based on the sum of their experiences.

‍Is Scrolljacking Always a Good Choice? 

The answer to this question is quite simple - no. Designers understand that every design is crafted with the end user in mind. It necessitates a thorough assessment of the target demographic and a clear definition of the intended user experience. 

There are compelling reasons to exercise caution with scrolljacking. It might not be the best choice when developing websites with high traffic volumes, accommodating diverse devices, adhering to accessibility standards, or catering to a user base largely composed of less tech-savvy individuals.

The designer's pivotal role lies in scrutinizing whether employing scrolljacking would serve as an engaging enhancement to the user interface or if it might present an unwelcome hurdle, potentially deterring users from fully engaging with the website.

Enhancing User Enjoyment in Scrolljacking: What to Avoid 

Assuming you've made the choice to incorporate scrolljacking to infuse excitement and distinctiveness into your website design, it's crucial to be aware of potential pitfalls that can irritate users, even in the presence of the most remarkable designs. Specifically, you should be cautious of the following: 

• Lack of Control Over Scrolling Speed: Users are accustomed to having control over their browsing experience. They expect to scroll through a webpage at their own pace, which includes reaching the bottom of the page when they desire. Preventing users from doing so can be frustrating. 
• Failure to Indicate User Position: Given that scrolljacking is not a conventional browsing method, it can lead to user confusion. To mitigate this, it's advisable to provide clear visual cues indicating the user's current position, such as a progress bar or filled-in dots. This helps users maintain a sense of orientation within the scrolling journey. 
• Information Overload: Even the most elegant design can become overwhelming if users find themselves scrolling through a single page for an extended period without a discernible endpoint. Always assess whether the volume of content is proportional to the user's scrolling experience, avoiding excessive information that might overwhelm them. 
• Page Performance Issues: The use of scrolljacking, especially in conjunction with numerous animations, can lead to slow page performance. To prevent this issue, rigorous testing on various browsers is essential. Ensuring that the website maintains smooth functionality across different platforms is vital for a positive user experience. Incorporating these considerations into your scrolljacking design can help create a captivating and user-friendly experience, enhancing the overall appeal of your website."

Summary 

In conclusion, scrolljacking is a design pattern that, when used thoughtfully, can add depth and interactivity to web experiences. It alters the traditional scrolling behavior to engage users in new and creative ways. However, it's important to remember that users come to websites with certain expectations and mental models, and any departure from these norms should be deliberate and beneficial.

As designers, it's our responsibility to weigh the advantages and disadvantages of scrolljacking carefully. It's not always the right choice, and the user's experience should remain at the forefront of our design decisions.

To make scrolljacking enjoyable for users, avoiding common pitfalls is essential. Users should always have control over scrolling speed, and their current position within the scrolljacking journey should be clearly indicated. Additionally, the amount of content should be balanced to prevent overwhelming users, and performance issues should be addressed through thorough testing.

Ultimately, the use of scrolljacking should enhance the user experience, not hinder it. By considering these principles and understanding when and how to implement scrolljacking effectively, designers can create engaging and user-friendly websites that leave a positive and lasting impression on visitors.